Zubi’s Post

I've been meaning to confess for a long time.... I really love creative festivals and advertising case studies. Films, commercials, prints, digital sites and all the big-ideas. That's why I worked at White Square and I'm always willing to help them again. And I've always loved the discussions during jury meetings — how the pros argue, what they pay attention to, what they think is new, why it's important to highlight this or that case. But these discussions never reach the participants. In the case of festivals, it's most likely impossible to provide detailed feedback on each case study. The Effie Awards have something like that, but there the feedback is optional - a jury member may not provide it. And judging by my experience, every year participants asked: what's wrong? Why didn't our work get any award? So I decided to launch creativecheck online. You can get feedback from juries before sumbitting to festivals and improve your cases. Or bid on your other work. Plus, we'll get (I hope) interesting content for all sympathisers of the creative industry. Riccardo Rachello and Tommaso Mezzavilla are ready to review your cases! Would like to join us? Comment or DM me :)

I love it! ❤️👌🏻 Could we use this idea in some business areas for Sales & Marketing? We need to be more entertainers and less advertisers. How? The way to new connections is attracting people 👏🏻📲😄😃☺️😊🤩😍=💶💰👏🏻 #Forretningsutvikling #produktutvikling #Ecommerce #customerexperience

The mind is not the domain of medical science, yet we diagnose "mental" illness. We need to stop and think about whether the models we are using are the right ones to help people heal. Many times, we are helping people not because our models are correct, but in spite of the fact our models are grossly insufficient. We are caring, intelligent beings, so we manage to help sometimes. But that also means we are inevitably harming people using the same model. The model needs an upgrade, or a re-take. Questioning the framing of mental illness is not the same as questioning suffering. Suffering is undoubtedly happening. We need to ask what the best way is to help people who are suffering.

The countdown has begun! Join us THIS Wednesday as we get ready for the best week of the year in both advertising and the french riviera! We're talking about everything you need to know about packing, planning, and conquering your week at Cannes! Register to join us for this informational session through the link in the comments! #cannes #events #advertising #marketing #canneslions

Perhaps the best way to follow up a Best Ads ad for Pepperstone is with a Best Ads ad for Pepperstone.

Feeling the excitement behind the curtains? Let's make sure your audience feels it too! 🚀 There are a few key pre-ticketing marketing strategies that will shape the financial success of your program while ensuring your patrons are excited for your production. Learn more at the blog now! Tap here >>https://bit.ly/47HhSqe . . . #OnTheStage #Marketing #MarketingStrategies #Ticketing #TicketSales #TicketingSystem #Performance #PerformingArts #ImmersiveExperience #ProfessionalTheatre #Thespian #Broadway #BoxOffice #ArtsandTechnology #Sales #EventMarketing #EventPlanner #Venue #VenueManagement

I run this PSA every year. What is a Super Bowl commercial? Is it an ad that appears on some media platform while the Super Bowl is on? No. *It's a commercial that runs in the national inventory of the network airing the game while the game is on* Learn it. Know it. Live it. The ad you're running in Atlanta during the halftime show? It's not a Super Bowl commercial. The spot you decided to put up on YouTube during the Big Game? It's not a Super Bowl commercial. People are interested in Super Bowl ads in part because of the massive expenditures put behind them -- in excess of $6M this year for a 30-second ad (and more when you add celebs, special effects, music licensing, retail programs and social outreach). But so-called 'ambush ads' -- commercials meant to seem like they are part of the proceedings even though they are not -- cost significantly less. They are not Super Bowl commercials. Thank you. #advertising #advertisingstrategies #sportsbusiness #sportsbusiness #media #mediastrategy

Want more tips to sell tix? Comment below with “3 Free Ideas” to get custom growth strategies from yours truly! 👇

This was expected considering the recent developments. Now, Let me guess the next possible location for #MSGSphere - #UAE or #SaudiArabia or #SouthKorea, The land of the K-Pop?

Strategy. Audience. Delivery. Results.