There's no code to crack to find the perfect price or one-size-fits-all answer. Here are some ugly truths about SaaS pricing you may not have considered: 1️⃣ A current macro environment SaaS hasn't really seen 2️⃣ Most features PMs think are monetizable....aren't 3️⃣ There's no such thing as a "simple" price change Dive into these common pitfalls below.
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What is willingness to pay? Measuring customers' WTP is essential to make informed product development and pricing strategies in SaaS. Learn why it matters, how to calculate it, the factors influencing it, and how product managers can increase profits. #SaaS #WTP #pricingstrategy #productmanagers
Willingness to Pay in SaaS: Definition, Calculation, Factors + More
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🚀 Interested in winning big names in your market segment and driving brand awareness? Discover the impact of offering SaaS discounts effectively in this insightful article. Here are some key takeaways: - Evaluate the trade-off between cash today and future commitments. - Leverage discounts to enhance credibility and secure future referrals. - Be cautious with volume discounts and consider co-investing in new features. Uncover the nuances of SaaS pricing strategies and the importance of value-based pricing. Ready to boost your SaaS ARR with a refined pricing approach? #SaaS #PricingStrategy #BrandAwareness https://lnkd.in/d83Ycrfw
SaaS pricing: 5 rules for your SaaS discount strategy
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Usage-based pricing (UBP) is all the rage in the world of SaaS, with 56% of companies considering it by the end of 2023. But, is it the right fit for your business? In this article, we share insights into UBP, its pros, and the critical question you should ask: Is your pricing perceived as fair? Don't follow trends blindly; craft a pricing strategy tailored to your unique needs. https://buff.ly/3Co2sKE #SaaS #PricingStrategy #BusinessInsights #pricing
Is Usage-Based Pricing Right For Your SaaS?
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#Pricing is a #SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it 💸 Pricing must be continuously monitored to ensure you’re effectively landing, expanding and retaining your customer base. So how do you do all that and more? Kyle Poyar shares the Ultimate SaaS Pricing Resources Guide here: https://lnkd.in/gnD4xAia
The Ultimate SaaS Pricing Resources Guide - OpenView
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[SaaS Pricing Blog] Matt Hodges of Intercom, Loom and Equals - "If you take away one thing from reading this, I hope it’s that you realize you’ll never be done with pricing. As your product evolves, the market changes and your goals get more ambitious, your pricing must adapt. Don’t wait to pull your pricing lever. Act." #SaaS #Pricing #Product-MarketFit
Why we changed pricing 3 times in 1 year
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Have you checked how your company performance compares with the median yet? Benchmarks by ChartMogul allow you to quickly analyze where you're ahead of SaaS companies at a similar ARR stage or ARPA range, and where you're lagging... based on real revenue data from over 2,500 SaaS companies. Learn more: https://lnkd.in/dpmrvk5Y
Compare Your Performance to the Market with ChartMogul Benchmarks | ChartMogul
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If you’re wondering how your SaaS should be priced, this article is for you.🌟
The Ultimate Guide to B2B SaaS Pricing & Packaging
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Chief Marketing Officer of OpenINSIGHTS, Speaker, and Author. Founder of Martech Zone. I'm a proud Desert Shield / Desert Storm U.S. Navy Veteran.
Navigating the SaaS Pricing Labyrinth: Strategies, Structures, and Customer Value from Martech Zone - https://lnkd.in/eqnxPD9N
Navigating the SaaS Pricing Labyrinth: Strategies, Structures, and Customer Value
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Deciding on a pricing model for your business can be extremely difficult. With so many pros and cons for each type, it takes a lot of research to choose the best one for your unique situation. Usage-based pricing is becoming a common model for SaaS agencies that need to align costs with the value they receive. If you'd like to know more, be sure to check out our newest article, where we explore the benefits, challenges, examples, and more of this unique pricing model. #pricing #usagebased https://lnkd.in/eCFkepkF
Understanding Usage-Based Pricing
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We analyzed discount bands across 10K SaaS proposals to understand how they affect the closing cycle length and total deal amounts. The results may surprise you. 👀 Read the blog 👉 https://lnkd.in/e4BR7JGY
The SaaS Proposal Study #3: Are Higher Discounts a Losing Game in SaaS?
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