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When building a product, don't build for the biggest base of customers - build for the underserved. Dave Lankford shared his POV on why innovating from the edges leads to the most innovative, brilliant and world-changing innovations. He also dives into: 💡 How innovation sets platforms apart 🌍 Considering global markets 💪🏻 Building global teams And more! Listen to the full episode wherever you get your favorite podcast.

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