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NEW: Part 2 sample of our new research into Gen Z ⬇️ including: 🏠 Gen Z views on home ownership - by gender ❤️ Insights on starting a family, singledom & open relationships 📈 Eye opening stats on wellbeing vs. career priorities Our dedicated Gen Z Intent Persona is enabling both agencies and brands to reach this audience without cookies, alternative IDs or people-based data. Nano’s Intent Personas provide targeted scale - powered by machine learning, verified by always up-to-date panel data. ⚡️ With Intent Personas, reach audiences live and in the moment they express intent. 📈 50% higher accuracy than cookie-based methods. Read on ⬇️

All of us have heard of, and probably used, the term 'Gen Z' in various contexts. But do we really know what they stand for or who they are? Read on to see how Mc Kinsey unpacks if for you. It's a fascinating read and very informative #digitalmarketing #digitalnatives #genz #socialbeat #consumerinsights #consumerfocus #mediahabits

The study on U.S. Hispanic financial journey identifies three key takeaways: 1) There's a significant opportunity for financial institutions to better serve Hispanics, who show a keen interest in financial education and entrepreneurship. 2) Hispanics face unique challenges, including a lack of educational advantages in crucial financial matters, yet demonstrate resilience and forward-thinking in financial planning. 3) Both Hispanics and non-Hispanics share concerns about savings and living paycheck to paycheck, but Hispanics additionally focus on assisting family members financially, reflecting a collective ethos and differing from non-Hispanics in where they seek financial advice.

Tip for the best time to advertise to a Gen Zer. According to The Wall Street Journal (Saturday/Sunday, Feb. 3-4,2024), Young Adults Are Turning In Earlier. Check out this short video on when to talk to these consumers. For more information about conversations with Gen Zers, go to https://lnkd.in/eUgjBmEr

Did you know that there are over 13 million Gen Z adults in the UK?? But what makes this audience tick? Read on to discover 8 insights into Gen Z behaviour - and you can find out more here: https://lnkd.in/e4Vjnxdx

Interesting Read: 🌟 Gen Z: A New Era Begins 🌟 We’ve heard a lot about different generations, but Gen Z is truly fascinating. McKinsey’s latest report sheds light on what makes this generation tick and how they are shaping the future.

Here's a fresh and concise snapshot of the defining attitudes, expectations and values of Gen Z from the crew at McKinsey's. Well worth a read!

Hello! My daughter, a junior at Gainesville High School in VA, would like to collect data for an AP Research project. She has been writing an independent research article addressing how happiness might be impacted by categories of authenticity, social movements, and social media. The survey should only take 2 to 4 minutes to complete. None of the collected data will be released or disclosed, and all will only be analyzed as part of a body of evidence. If you are willing to help her move forward for the research project, please participate in the survey. https://lnkd.in/eGHexWhq #APResearch #Happiness #Authenticity #SocialMovements #SocialMedia

In 2024, young people – comprising Gen Zers (born 1996-2009, aged 15-28) and Gen Alphas (born 2010-2024, up to 14 years old) – are reimagining how they socialise, learn, and engage with the world around them. But forces such as economic turbulence and excessive screen time could hinder their trajectories. Stylus’ Consumer Attitudes experts unpack 10 key trends for youth in 2024. Members can access the full report here 👉 https://lnkd.in/eADcvhwM