Zvika Klein’s Post

an important read.

“Not all media coverage is good!” Insights from _SOUTHSTART with the eloquent Caroline Shawyer, Bronwen Clune, Rohit Bhargava and Orsolya Tóth-Pál. This was a dense topic, the speakers went deep explaining theory and specific tactics so I’ll do my best to summarise. ⭐️ Mastering media and PR is more than just media relations. It's about understanding its role in driving business outcomes. Consistency is key for long-term results, and building a public profile is essential for attracting talent and investors. How do you justify PR spending? Caroline shared that for founders, alignment with their vision is crucial. Metrics for measuring PR success include driving awareness, share of voice compared to competitors, and quality of media coverage. Bronwen confirmed building relationships with journalists is important, emphasising a two-way, non-transactional approach. Exclusivity is prized by the press but there is a time and place for Embargos. Timing is crucial for maximising PR impact, and objectives should be clear from the start. Understanding the news agenda and finding meaningful hooks is essential in a saturated market. Credibility is paramount, and sponsored content should be approached cautiously as it can dilute the brand's message. *Thanks for sharing your insights into the PR process and News. Loved getting a chance to speak to you all during the conference.

The 2024 State of the Media Report by Cision has some compelling insights for PR professionals. Our latest blog breaks down the 3 key takeaways you need to know. From building trust to embracing new technology, these insights are essential for anyone in the industry. Read more to stay ahead of the curve! #VoxusPR #PublicRelations #MediaInsights https://lnkd.in/d-5heMUh

The media landscape is always shifting, and staying informed is crucial for success in PR. I recently wrote a short blog post highlighting three takeaways looking from Cision's 2024 State of the Media Report. Thanks for reading! #publicrelations #pr #communications #Cision #stateofmedia #voxus

And....that's a wrap! For the past 6 weeks, I took a deep dive with the Israeli PR industry's leading experts as part of an #upgrade #nefeshb'nefesh PR class. Here are the top insights from the course: 1) "Start looking at reporters as your clients and think, 'How can I make the job of journalists easier in my pitch?'" - Lazer Cohen 2)  "Understand your audience (the journalists). Do your research so you know how to interact with them on an individual level." - @Matthew Krieger, Gova10 3) "In response to the October 7th massacre, we made a Google survey to match story sources with journalists looking to tell the stories." - @Matthew Krieger, Gova10 (It was really inspiring to hear how Matt used his professional strengths to help Israelis tell their stories!) 4) "The Five W’s are a global writing tool that extends to press releases as well - who, what, where, when, why (and how)." - Josh Turner 5) "The core rules of personal branding are - know your audience, know your channels for communicating, be authentic, and stay consistent." - Yaffa Abadi, you are a QUEEN. 6) "Google is the 'digital parking lot' that people park and walk through before they enter your store and 'buy.' You’re in a much better place if you can control what people see in the parking lot before they walk into your store." - David Weissmann, your talk on reputation management was gold. 7) "The more you stick to 3 talking points (during an interview with the press), the more cohesive the story will be and the clearer it’ll be to the reporter what they should be talking about." - Goel Jasper Goel ended his session with some interesting points. I'm still unsure whether they were "on the record" or "off the record," so this quote will have to suffice 🙂. 8) "Don’t lie because you will get caught. Be prepared (for crises) and game plan in advance." - Amy Kenigsberg 9) "Dissect your media landscape – figure out which platforms are a good fit for the company that you’re working for and think about the audience of the media outlet." - Ilan Fisher We also heard from Avichai Ivgui (Avichai brought incredible energy!), Rachel Glaser, Leron Kornreich, and Steve Linde (your session was a true pleasure!). So happy I took this course and met so many incredible professionals (yes, that includes those of you who sat in the course with me!). Thank you Rachel Berger and Davina Rosenblatt for coordinating an incredible 12 sessions! ETA: This is also probably a good time to give myself a shout out - I am looking for an in-house role in the content management, social media marketing, comms, and/or PR landscapes. I am a creative thinker who loves the challenge of a catchy content hook! DM for my CV!

Building strong media relationships is key to successful PR efforts. Here’s how you can connect more effectively with journalists: 1. Research and Understand Journalists' Beats: Ensure your pitches are relevant by understanding the specific topics and industries each journalist covers. 2. Personalize Your Outreach: Tailor your communications to individual journalists by referencing their previous work, showing you’ve done your homework. 3. Maintain Regular Contact: Strengthen relationships by keeping in touch, even when you don’t have a story to pitch. 4. Offer Exclusive Content or Early Access: Provide exclusive stories or early access to information to build trust and ensure your content gets prioritized. Want to strengthen your media relationships and boost your PR strategy? Reach out today at theimagengroup.com for expert guidance!

Building strong media relationships is key to successful PR efforts. Here’s how you can connect more effectively with journalists: 1. Research and Understand Journalists' Beats: Ensure your pitches are relevant by understanding the specific topics and industries each journalist covers. 2. Personalize Your Outreach: Tailor your communications to individual journalists by referencing their previous work, showing you’ve done your homework. 3. Maintain Regular Contact: Strengthen relationships by keeping in touch, even when you don’t have a story to pitch. 4. Offer Exclusive Content or Early Access: Provide exclusive stories or early access to information to build trust and ensure your content gets prioritized. Want to strengthen your media relationships and boost your PR strategy? Reach out today at theimagengroup.com for expert guidance!

The 2024 State of the Media Report by Cision has some compelling insights for #PR professionals. Our latest blog breaks down the 3 key takeaways you need to know. From building trust to embracing new technology, these insights are essential for anyone in the industry. Read more to stay ahead of the curve! #VoxusPR #PublicRelations #MediaInsights https://lnkd.in/ewN6zU98

7 PR Trends in 2021: The Story So Far - What ideas should we be focused on for the second half of 2021?

It’s never been harder to get good PR coverage 🫠 Journalists are being laid off. Publications are shutting down left and right. Yet, the number of companies is rising every year. Your competition is: • Talking to the same journalists • Selling to the same audience • Promoting the same products The likely ratio of companies per journalist is 1000:1 Having something to say won't guarantee you coverage 🙅♀️ Your message needs to cut through the noise more than ever. It should: • Be timely • Solve real market issues • Go against the grain While PR needs to align with the marketing strategy, simply putting a product press release out won't cut it. You must trust your PR team to craft stories that resonate with the media and suit your business needs 🤝 Most importantly - be patient. Journalists receive 1000 pitches a day! If your story doesn't land from the beginning, it doesn't mean all has failed, and your PR team needs booting 🥲 Sometimes, it simply requires a step back and a slight tweak of your media strategy 🤌 Talk to me if you want to know more about crafting great media stories 🤙 P.S. I am sure Josh Hartnett doesn't struggle with good PR coverage 🤣