Mobile games offer advertisers an effective way to reach highly attentive audiences with ads that fit a user’s experience and leave them with a positive brand experience that delivers results. https://lnkd.in/gyg2duBJ
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Attention marketers: Game on! 🎮 Playable ads are leveling up the mobile gaming world, and it's time to join the party. Our latest article dives into how these interactive gems are boosting engagement and ROI. Key takeaways: • Playable ads see 3x higher CTR than video ads • Longer campaigns (4+ weeks) yield better results • In-game rewards are a hit with players Don't let your campaigns get game over. Learn how to power up your mobile strategy and score big with your audience. Ready player one? Click to read more! 👇 https://lnkd.in/ghiaRPgf #MobileMarketing #GameAdvertising #MarTech
Playable ads and longer campaigns gain traction in mobile gaming | MarTech
martech.org
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Discover how the latest attention-tracking tech is changing the game in mobile advertising. Our latest blog by Head of Measurement and Insights, Jordan Shlachter, highlights groundbreaking research conducted in partnership with dentsu and reveals the ad formats that are capturing—and keeping—players’ attention. Learn how Rewarded Video is unlocking the potential of mobile gaming to captivate and maintain audience attention, offering a crucial advantage for your advertising strategies. Read now: https://lnkd.in/emegsSfB
A New Approach to Measuring Attention in Mobile Game Advertising
activisionblizzardmedia.com
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Gaming goes beyond mere entertainment; it demands engagement and strategic thinking. This presents a golden opportunity for advertisers. In the realm of mobile games, marketers enjoy a significant edge. Unlike platforms like CTV, social media, and display, mobile gaming provides a less saturated advertising environment. The consistency of video content across various platforms makes mobile games a secure space for branding. With the ability to select genres and target specific audiences, mobile game ads are swiftly gaining popularity. #mobilegaming #digital #venatus https://lnkd.in/gNvwSjxm
As video investment increases, mobile in-game video ads are on the rise
digiday.com
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If you want to understand more about the present and future of gaming, don't miss out the fantastic three articles from AdNews Australia. The experts in gaming (including our very own Gary Fung) share their thoughts about how gaming can help to boost your comms strategy. It's a long read but really worth it. #gaming #digitaladvertising #digitalcreative #totallyawesome #contextualadvertising
With 72% of advertisers intending to increase their gaming advertising budgets in 2024, brands & agencies are starting to realise that gaming ads command huge attention and engagement levels, which far exceeds the levels seen from traditional online ads. At TotallyAwesome, we understand the significance of combining engaging gaming ad formats with hyper-relevant contexts for higher cut-through and campaign effectiveness. What does all of this mean for brands & agencies wanting to get involved in this growing space? Our Regional Gaming Director, Gary Fung, shares his thoughts with AdNews Australia on what advertisers need to do differently in 2024 to effectively capture the attention of gamers. Read more: Ready to supercharge your gaming strategy? Contact us at info@totallyawesome.tv or www.totallyawesome.tv to learn more. #totallyawesome #contextualtargeting #contextual #cookies #digitalmarketing #media #gaming #gamingadvertising
Long Read - The frothy hunger for gaming advertising - AdNews
adnews.com.au
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Looking to unlock the potential of in-game advertising? Our blog post explores how gaming platforms are leveraging first-party data to create targeted and engaging ad experiences. Discover why in-game advertising is the golden ticket in a cookieless future! Read more: https://lnkd.in/eeGarUbd
Unlocking Game Monetization in a Cookieless World A Complete Guide to Ad Monetization and Rewarded Video Ad Markets -
applixir.com
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Marketers are flocking to mobile game ads for targeted reach in brand-safe environments. New data suggests in-game video ads offer an unexpected edge. Are you using mobile game ads yet? https://lnkd.in/gyg2duBJ #mobilegamingads #marketingstrategy #gamingindustry
As video investment increases, mobile in-game video ads are on the rise
digiday.com
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As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. https://bit.ly/4e3YEhD
As video investment increases, mobile in-game video ads are on the rise
digiday.com
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👾🎮 Choosing the Best Ad Network for Your Game: What to Avoid 🎮👾 Game developers know that monetization is a critical aspect of a successful launch. However, not all ad networks are made equal. While the right network can boost your revenue and engagement, the wrong one can damage your user experience and reputation. Here's what makes an ad network less desirable for games: Intrusive Ads: We've all been there. Those ads pop up at the most inconvenient times, disrupting our gameplay and driving us away. They're not just annoying; they're a game killer. Low Fill Rates: When ad spaces are left unfilled, it's a missed opportunity for revenue. A good network should maintain high fill rates consistently. Poor Ad Quality: Ads that look cheap or unprofessional can tarnish your game's brand. You want ads that complement your design and engage users. Inconsistent Payouts: Unreliable or delayed payouts can create cash flow issues and undermine your business. Transparency and consistency are crucial. Limited Targeting Options: Effective ad networks offer robust targeting capabilities. Without them, you risk showing irrelevant ads to your players, leading to lower engagement. Lack of Customer Support: When you're in the middle of a game-breaking issue, you need more than just a 'we'll get back to you' message. It would help if you had a responsive support team that's there for you, ready to help you get back on track. It's a non-negotiable for any ad network partner. If you've had a bad experience with an ad network, share your story below. Let's help each other find the best partners to keep our games enjoyable and successful! 🙌 #GameDevelopment #AdNetworks #Monetization #GameDevCommunity #MobileGames
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In-game ad revenues are on the rise, yet many advertisers underestimate the potential of scaling audiences. Surprisingly, 93% of media buyers aim to leverage in-game advertising by 2025, a platform integrating ads and products into gaming. While awareness of this opportunity is high, there's a gap in understanding how to fully capitalize on it. Stay ahead of the curve and explore this growing trend. Contact Venatus now. https://lnkd.in/g5qRGNv4
In-Game Advertising Stats & Trends [2024]
eskimi.com
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In today's fragmented media environment, getting consumers attention can be a challenge. At Zynga, we cut through the noise by putting your brand in front of deeply engaged players. Unlike fleeting social media ads, Zynga offers non-skippable ads that guarantee your message gets seen and heard. Mobile Games mimic traditional media environments with organic commercial breaks, akin to CTV. Thanks to Digiday for the insightful analysis: As video investment increases, mobile in-game video ads are on the rise.
As video investment increases, mobile in-game video ads are on the rise
digiday.com
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