About
Purple Metrics is the data science software for branding designed for marketing teams to understand the impact of brand actions on business results.
Using proprietary statistical modeling, Purple Metrics analyzes your brand's data history to attribute results to each marketing effort, such as the impact of brand campaigns on conversion numbers.
The tool also features brand analytics visualization, forecasting, and budget optimization, contributing to more informed decisions.
This product is intended for
- Brand Manager
- Head of Marketing
- Director of Brand Marketing
- Head of Growth
- Brand Strategist