The 10 Commandments of Million Dollar Pricing

The 10 Commandments of Million Dollar Pricing

If you’ve ever wished you could charge higher fees but just didn’t know how, this article could change everything for you.

Let’s do a quick exercise…

How much do you think a car like this should cost?

No alt text provided for this image

Put a specific number in your mind.

Got it?

Rumor has it that the buyer dropped about $30 million for this particular Rolls-Royce Boat Tail. 

That may seem crazy. But when you think about it the right way, you’ll realize the car is priced perfectly. 

You can apply the same thinking to your own business. Here are 10 Commandments to raising your fees until they’re perfectly priced (just like a rose gold Rolls-Royce).


1. Thou shalt claim your genius.

In my experience, the biggest reason Black entrepreneurs feel stuck is they undervalue their brilliance. You will always struggle to ask for premium fees if you see your gifts and expertise as common. 

Here’s the truth: the results you produce with ease may be hard or even impossible for others to accomplish. Your unique genius is rare. Own it!


2. Thou shalt define your “who.”

Rolls-Royce isn’t for everyone, and that’s okay. They don’t spend any time worrying about what Toyota buyers want or what they’re willing to pay. 

Your ideal clients desperately need your unique skills and they’ll pay accordingly. 

 

3. Thou shalt always remember that you are the prize.

Shift your mindset from “I’ll be lucky if she signs this contract” to “She will be SO lucky to have the chance to work with me on this project.” 


4. Thou shalt price based on the value, not time.

How much is it worth to fix a million-dollar business problem? Repair a marriage? Prevent a heart attack? Tie your fees directly to the value of those solutions – not how many hours you spent working on the problem. 

Stop charging by the hour/day/month. A program isn’t more valuable because it’s longer. In fact, if you can achieve a result in 1 week instead of 6, the 1-week program is more valuable!


5. Thou shalt believe that paying more is GOOD for the client.

More buy-in gets more commitment to taking action and by default, better results. 


6. Thou shalt forget about the “competition’s” prices.

They’re not YOU. The specific value you bring to your specific ideal client warrants a totally different pricing approach. Your peers are irrelevant. Plus, they’re probably stuck with fear-based pricing themselves!


7. Thou shalt focus on messaging.

This helps make competition obsolete. Gain a deep understanding of your ideal clients’ struggles, dreams, doubts, and frustrations. Use those insights to craft messages that resonate emotionally and demonstrate you’re the right person for the job.


8. Thou shalt lean into the pain.

People pay more (with less resistance and hesitation) to relieve pain than they will to obtain pleasure. Don’t shy away from that. 


9. Thou shalt walk in integrity.

Live and work in a way that's aligned with your fees. 


10. Thou shalt not apologize for asking for more.

Rolls-Royce doesn’t apologize for charging 1,000 times more than Toyota. Or for the fact that most people will never be able to drive their vehicles.

Again, own your genius. Understand the immense value your ideal client gets if you decide to bless them with the chance to work with you. 

And know if this one says “no,” it’s on to the next one! Understanding your value requires pushing through the no's to get to the yeses and then getting paid appropriately for all that you have to share with the world.


Dr. Avis Jones-DeWeever is the Multi-7 Figure CEO of Media to Millions. Interested in learning more about how to build a million-dollar business? Then join her Positioned for Seven Figures Summer Seminar Series. Devote a bit of your summer to gaining the skills necessary to radically shift your revenue-producing capabilities into high gear. Grab more info and sign up NOW at bit.ly/summerofseven

Datwan Luckie

✨SMALL CHANGES BIG RESULTS 💁♀️ Helping women look and live healthy 💻 Online Coaching & Virtual 1 on 1 🤔 Have Questions? Start Here 👇🏾

5mo

Re read this several times and I'm going to re Read it several more. Thanks for sharing this prolific information.

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Dr. Farah Laurent DNP RN NEA-BC NPD-BC CPXP CEN

Nurse Career Coach | Empowering Nurses to land Specialty Positions, Secure Promotions, Leadership Roles, & Higher Pay in 90 Days |Author & Speaker Featured on The Jennifer Hudson Show

2y

Love this 💕Thank you Avis Jones-DeWeever,Ph.D. !!

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Clarene Mitchell

LinkedIn Creator Accelerator Program Alumni | LinkedIn Coach & Trainer for Entrepreneurs & C-Suite Leaders | Keynote Speaker | Human-Centric Content Strategist | LinkedIn Profile Optimization & Ghostwriting Services

2y

All your commandments are must-dos, but I especially like #3...'I AM the prize!'

Hashim Shomari

Government Affairs Professional/Community Engagement Specialist/Strategic Planning Expert/DEI Advocate/Author/Publisher

2y

I enjoyed this article. I will be incorporating the message Avis Jones-DeWeever was giving moving forward. A lot of insight in this piece.

Joy White

General Counsel | C-Suite Advisor | Employment Attorney | Reinvention Strategist | Keynote Speaker | Mental Health Advocate | Board Member

2y

Well said👊🏽

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