Android One - A major breakthrough to look forward to.

Before I begin, here are a few things that I'd like to get out of the way.

I'm a student, born and currently residing in India. A majority of the populace here belongs to the middle class, ranging from lower to upper. Why I mention this, is because it is a prerequisite to understand the market first, before any decision might be made by any organisation.

Now, putting this into perspective with the scenario of the smartphone market here, a very distinct observation can be made. Mid range phones do exceptionally well in the Indian market - with a major impetus from Indian companies like Micromax and Karbonn, besides the global player Samsung of course.

Also, it is worth mentioning that the Motorola phones which were launched here recently - especially the Moto E and G - have done exceptionally well; Both ran out of stock in the span of a couple of days (hours even).

Indians prefer value for money products. Phones here are independent of carriers, so buying a phone which offers a range of features at a lower price does seem like an intelligent choice.

A couple of hours before this article was published, the concept of Android One was announced at Google I/O 2014. Now, according to me, the other BIG developments- Android L, wearable tech and Android TV - are not as significant to the average Indian as the announcement of Android One.

The reason is fairly simple. Google provides the brains, guidelines, designs and tools for putting together a new phone; and this will in turn be implemented by the various OEMs in India. A win-win situation, really.

This development would ensure that the best technology, right out of Google, is able to reach the consumers immediately. It will give a larger scope for employment in the various OEMs, development of applications crafted according to Google's needs, and also an increase in the sales and popularity of that particular OEM.

But moreover, Android One would ensure that people shying away from indigenous OEMs are encouraged to try out these phones. And with a stipulated price bracket of under $100, the concept of value-for-money phones are being taken to a whole new level.

As a person who is constantly in awe of the ever changing vistas of the technical landscape, I am excited for the various developments that Google might bring to its Android platform - 64 bit, L, improved design and enhanced performance. However, as a consumer, I would have to say. Android One sounds interesting!