2015 Global Shopper Trends Q4 Report
Welcome to FootFall’s final Global Shopper Trends report for 2015
Global footfall increased +0.3% during Q4, but this was driven mainly by the Asia-Pacific region, where consumer traffic rose +1.6%.
Evidently, volatility in the Chinese stock market that affected many Asian regions during Q3 has been overcome, with Japan posting the biggest retail activity improvement at +4.4%. However, this may have lulled consumers into a false sense of security, as the Shanghai Composite Index has already dipped more than once at the start of 2016.
On the other side of the world, Europe experienced a -0.4% drop in retail footfall during the final quarter. Much of this was due to the strength of ecommerce, with a large proportion of consumers choosing to do their Black Friday and Christmas shopping online.
Download our Q4 2015 Global Shopper Trends report
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