2022 Consumer Behavior Course #CHANGE Project #Finland
Teck Ming (Terence) Tan
Associate Professor in Marketing at Oulu Business School, Adjunct Professor (Docent) at University of Helsinki, External Advisor to Helsinki Blockchain Center, Visiting Scholar (Fall 2023) at Harvard Unversity
I have been teaching consumer behavior courses for some years since 2009. This year, I have initiated a new idea called the #CHANGE project. In brief, students are required to make a report and video on helping customers make better choices (aka. consumer well-being). There are four key sections:
Section 1: Problem background
Section 2: Scientific explanations of the behaviors
Section 3: Suggestions and recommendations for making better consumer choice
Section 4: Make an Online Video for the #CHANGE
In the class, I tried to motivate my students to imagine their videos successfully inspired just ONE person to change his/her behavior to have better well-being, then they have made a societal impact. I am so proud of my 2022 batch of CB students as they managed to come out with high-quality videos and reports. Kudos! Hope you enjoy their videos and please share with someone who need to watch this. We all could make a societal impact! Thank you! #research #finland #education #marketing #project #wellness #wellbeing #studentsuccess #consumerbehavior #addiction
Note. Some videos have been created with InVideo-website, which is a free platform for people to use. This video includes royalty free videos, music and voiceover only, meaning that there are no copyright issues.
1. #gambling addiction
2. #socialmedia addiction
3. Orthorexia Nervosa
6. Smart #alcoholdrinking (BOTTLY)
7. #consumption of micro-trends
8. #Nicotine consumption
9. #alcohol consumption
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10. #shopping addiction
11. #gambling addiction
12. #fastfashion consumption
13. #teenager #wellbeing
14. #panic consumption
15. #gambling addiction
16. #gambling addiction
17. #socialmedia addiction
18. #Overspending
19. #Sedentary lifestyle
20. #fastfashion consumption (There are two here, please click the links)
21. #alcohol consumption
22. #Overspending
Expert in SAP management, including SD, Purchasing, Procurement, CRM, database, and fleet management.
2yI should have ask for your opinion cos I just passed my module with not so satisfied result
Marketing Tutor and Coach at Swarm Training | Marketing professional
2yI love this idea so thank you for sharing. Well done to your students- excellent videos!
Professor of Brand Marketing, University of Oulu, Oulu Business School
2yExcellent idea 💡 Terence, and great videos! We have awesome students! 😊
Model & Actor |Life Coach |Certified SDG Advocate |Content Strategist |Project Management | certified ISO/IEC Social Responsibility
2yInteresting
Assistant Professor in Marketing at Hanken School of Economics
2yWow! This is indeed very interesting!