2022 Consumer Behavior Course #CHANGE Project #Finland
I have been teaching consumer behavior courses for some years since 2009. This year, I have initiated a new idea called the #CHANGE project. In brief, students are required to make a report and video on helping customers make better choices (aka. consumer well-being). There are four key sections:
Section 1: Problem background
Section 2: Scientific explanations of the behaviors
Section 3: Suggestions and recommendations for making better consumer choice
Section 4: Make an Online Video for the #CHANGE
In the class, I tried to motivate my students to imagine their videos successfully inspired just ONE person to change his/her behavior to have better well-being, then they have made a societal impact. I am so proud of my 2022 batch of CB students as they managed to come out with high-quality videos and reports. Kudos! Hope you enjoy their videos and please share with someone who need to watch this. We all could make a societal impact! Thank you! #research #finland #education #marketing #project #wellness #wellbeing #studentsuccess #consumerbehavior #addiction
Note. Some videos have been created with InVideo-website, which is a free platform for people to use. This video includes royalty free videos, music and voiceover only, meaning that there are no copyright issues.
1. #gambling addiction
2. #socialmedia addiction
3. Orthorexia Nervosa
6. Smart #alcoholdrinking (BOTTLY)
7. #consumption of micro-trends
8. #Nicotine consumption
9. #alcohol consumption
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10. #shopping addiction
11. #gambling addiction
12. #fastfashion consumption
13. #teenager #wellbeing
14. #panic consumption
15. #gambling addiction
16. #gambling addiction
17. #socialmedia addiction
18. #Overspending
19. #Sedentary lifestyle
20. #fastfashion consumption (There are two here, please click the links)
21. #alcohol consumption
22. #Overspending
Expert in SAP management, including SD, Purchasing, Procurement, CRM, database, and fleet management.
2yI should have ask for your opinion cos I just passed my module with not so satisfied result
Marketing Tutor and Coach at Swarm Training | Marketing professional
2yI love this idea so thank you for sharing. Well done to your students- excellent videos!
Professor of Brand Marketing, University of Oulu, Oulu Business School
2yExcellent idea 💡 Terence, and great videos! We have awesome students! 😊
Model & Actor |Life Coach |Certified SDG Advocate |Content Strategist |Project Management | certified ISO/IEC Social Responsibility
2yInteresting
Assistant Professor in Marketing at Hanken School of Economics
2yWow! This is indeed very interesting!