2024 Highlights: Business Trends that Shaped the Year

As the year draws to a close, we’ve curated a list of the most popular articles and videos from 2024 by our expert authors, showcasing the trends that have defined business over the past year. From AI’s role in leadership and HR to sustainability in supply chains and advancements in DEI initiatives, these insights highlight the key forces driving change in business today.

Explore the key takeaways and actionable strategies below to prepare for 2025.

1. The Impact of AI on HR

AI has transformed HR practices, from recruitment to employee engagement. In 2024, organizations increasingly adopted AI-powered tools to streamline operations and enhance decision-making. Bernard Marr explores how HR professionals are using AI to build more effective and inclusive teams.

Read the full article here.

2. The 4A Framework of DEI Initiatives

Diversity, Equity, and Inclusion (DEI) remained a top priority for organizations worldwide. The 4A framework—awareness, alignment, accountability, and action—provided a roadmap for driving meaningful change. This video with Advita Patel outlines how businesses implemented this model to create more inclusive workplaces in 2024.

Watch the video here.

3. The Impact of Neurodiversity on Internal Communication

2024 saw a growing recognition of neurodiversity’s role in workplace communication. Organizations began adapting their practices to include diverse cognitive styles, fostering collaboration and innovation. This article by Rachel Miller highlights strategies for creating communication systems that embrace neurodiversity.

Delve into this important topic here.

4. Harnessing Technology in Coaching

Technology continued to revolutionize coaching in 2024, providing leaders and employees with new tools for growth. From AI-driven feedback to virtual coaching platforms, Anna Tarvis explores how technology is enabling more personalized and scalable development.

Explore the power of technology here.

5. ESG and Plastic: Challenges and Innovations

The focus on Environmental, Social, and Governance (ESG) goals intensified in 2024, especially around reducing plastic waste. Companies explored innovative ways to balance sustainability goals with operational realities. This piece by Matthew Sekol examines how businesses tackled the global plastic crisis.

Read the exclusive article here.

6. Why Employee Happiness Matters

In a year where workplace dynamics continued to evolve, the importance of employee happiness took center stage. Organizations that prioritized wellbeing and mental health found a direct link to productivity and retention. This article by Mark Price explores how fostering a culture of happiness benefits employees and employers alike.

Discover further insights here.

7. Setting Boundaries in the Digital World

The digital workplace has brought flexibility, yet also blurred the lines between work and life. Setting clear boundaries became crucial in 2024 as employees and leaders navigated burnout and the pressures of being constantly connected. This video with Ryan Hopkins offers practical advice for establishing healthier digital habits.

Watch for handy tips here.

8. How AI Is Affecting Leadership

Artificial Intelligence continued to reshape leadership styles and decision-making in 2024. From enhancing data-driven strategies to fostering innovation, AI offered new tools to navigate the complexities of modern business. This article by jo owen delves into how leaders can leverage AI while maintaining the human touch.

Read the article here.

9. Tips for Thriving as a Social Media Manager

Social media managers faced a rapidly evolving landscape in 2024, from algorithm changes to heightened expectations for brand engagement. This article by Jenny Li Fowler provides tips for staying ahead in a demanding role, ensuring brands remain visible and impactful.

Discover actionable advice here.

10. Driving Sustainability in Supply Chains

Sustainability continued to be a critical focus in 2024 as businesses faced growing pressure to reduce their environmental impact. This video with Jonathan O'Brien provides practical strategies for creating sustainable supply chains that align with organizational values and customer expectations.

Watch the video here.

To conclude, this was a transformative year for business, with trends like AI, sustainability, DEI and employee wellbeing shaping the future of work. As we prepare for 2025, these insights provide a foundation for navigating the challenges and opportunities that lie ahead.