25,000 Milestone for Australia's Golden Outback

Amy Gough

Founder of Wanderlust Communications, a marketing consultancy based in Perth, WA

Published Apr 12, 2018

* BRAG ALERT *

We are so proud of our work on the Australia's Golden Outback Facebook page. Over the last three years, we've implemented a strong social media strategy that focused on building and nurturing a real online community. After lots of hard work, we've hit a big milestone. 25,000 followers. 🤩

We don't normally measure success in "Likes" but when you combine a figure like that with the amazing engagement we're seeing - the results are magic. ✨

We're watching our followers have full-blown conversations on our posts. They're sharing favourite memories, their own travel tips and old stories from generations ago. It's a wonderful example of digital working well, and proof you can bring good old-fashioned community online.

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