3 Mistakes To Avoid When Creating a Chatbot

Don’t lie about what your chatbot does:

We often come across some bots that claim to change the world for the better. However, they can’t even understand follow-up questions.

If your chatbot doesn’t walk the talk, your marketing efforts will go down the drain in no time. Not being honest about your bot is like shooting yourself in the foot as it will not only be counterproductive to your marketing strategy, but also damage your company’s credibility.

So, say things as they are. If your bot can only say hello and bye, it’s still okay, people will still interact with it and as long as their expectations are met, there won’t be a negative buzz.

Do not write Les Misérables Part Two:

Most of us interact with chatbots on our mobile phones and none of us want to read long texts. Mobile screens are small and when a chatbot sends several messages at once, users have to scroll up to read from the beginning.

Needless to say, users will just close the bot and move on to other user-friendly things rather than scroll up and down to figure out what the chatbot is blabbering about.

Don't automate everything:

Even if you chatbot is a part of a larger digital ecosystem, it is important to let the user believe that he or she is in-charge because most of the users are not ready to deal with fully automated cross-platform user experience.

So slow down, AI and Machine learning fans. One step at a time. For the moment, give the users some time and space to catch up with your new tech.

In the meantime, put the user on the wheel, let them streer the machine to get the information they want through navigation buttons and follow-up questions.