3D vs Interactive Product Videos: What’s the Difference?

Choosing the right ecommerce product visuals can make or break your online sales. But if you’re not sure what the difference is between 3D and interactive product videos, we’ve got you covered. Here’s a quick guide to how they differ and which one is right for your product.

3D-Rendered Product Photos:

• What is 3D Rendering? Lifelike digital models of products that show accurate product dimensions and 360 views.
• Advantages: Flexibility for quick adjustments, cost-effective.
• Use Cases: Furniture for fit visualization, luggage for size and capacity.

Interactive Product Videos:

• What are Interactive Videos? Customers can explore features and details firsthand through clickable elements.
• Advantages: Engages customers actively, offers personalized shopping experiences, provides “hands-on” exploration of the product in action
• Use Cases: Electronics, and complex or high-consideration products loaded with features that shoppers hesitate to buy online.

Choosing the Right Approach: When deciding which is better for your ecommerce strategy, consider form vs functionality, budget, and product complexity. Both 3D images and interactive video enhance the online shopping experience—but nothing compares to video when it comes to showing how a product performs in real life.

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