400 million ordered from just one client? Nothing hotter than targeted gift cards.

400 million orders from just one client? Yes, and another 400 million from other Fortune 500 clients as well for their local locations. It's gone insane.

What the auto industry could learn from millions of dollars of testing might be very powerful. We are watching the households of america open up their mailboxes and embrace gift cards right now. Mail? You bet! It's hot right now.

Housewives and dads take out the gift card, pull off the sticky glue, respond to the personal offer and sliding the card into their wallets and purses.

They're hard like plastic, not flimsy, so the customer believes they are real and have value. They get redeemed at retail locations, or dealerships, so they can see right away the success of the campaign. Rinse and repeat as they say.

With the new technology that Wilenauto.com has invested in, the client can change the color of the card, the value of the card, the letter offer, the artwork, the language; everything that has to do with testing different offers can be done inside the same campaign. Chase after different households that are in the market to spend money.

The client gets a mailing list before the campaign hits their mailboxes with the household's contact information. If they have a BDC center can call and make a personal invite during the campaign. They know the days that their website will get hit with inquiries.

Who should test this? A dealer that is struggling to create floor traffic may be the perfect test for this product. We have seen some success with dealers who have tested with hard to get to locations, dealers with depleted inventory, have also come back to order again and again.

To learn more about the program and to see if we have your OEM template built, contact us at bsattree@wilengroup.com or go to Wilenauto.com