5 Benefits of SEO for SMME's
Small businesses sometimes need to work harder to get noticed and SEO offers you as small business owner the scope to build a strong, visible online presence to outrank your competitors where it matters. By implementing best SEO practices, you can create a fast and user-friendly website that will lead to more customers engaging with your brand online, and will ultimately lead to improved sales conversions.
There are several benefits to implementing professional SEO for your small business – here are our top 5:
1. SEO will improve the user experience of your website
By following SEO guidelines, business owners can create a user-friendly and fast-loading website. Factors that influence user-friendliness include an easy layout, an attractive design, relevant information, etc.
SEO is no longer only about optimisation for search engines, it is also about optimising for online users. If your on-page SEO is done in line with industry standards, it will automatically ensure a positive user experience.
2. It will lead customers to you
Businesses with a SEO-optimised website will show more growth than a business without one because most people today research products or services online before making a purchasing decision. This means that having a professional website that adheres to SEO requirements and therefore appears in search engine results will lead clients directly to you.
3. SEO can improve your conversion rates
An SEO-friendly website will ensure user-friendliness – it will look more professional, load faster, and display correctly on all devices. If visitors land on your website and they have a positive experience, they are more likely to interact with your business. Making sure that the first impression when landing on your website is exceptional can help you to improve your conversion rates.
4. Boost your brand awareness
Appearing at the top in search engine results can help boost your brand’s awareness. When your business appears on the first page in search engine results, customers will start to trust your brand and are more likely to click on it. With SEO, you can boost your brand’s awareness, build credibility, and increase sales leads.
5. It can distinguish you from your competitors
Sometimes, SEO can be the one thing that distinguishes you from your competitors! Let’s assume two businesses in any industry – they offer the same services at the same rates, the only difference is that one does SEO and one does not. In this scenario, which business is more likely to find clients via online search?
It is likely that the company that does SEO will gain more business via online search platforms. Most people find the services or products they need online, which is why it is important for your SMME to implement SEO to gain traction with new customers.
If you do not have an SEO strategy in place yet, it is time to invest the time and effort, or find a professional company that can manage it for you.
The SEO Guru has years of experience in increasing the online visibility of businesses in a diverse range of industries, locally and internationally. If you want to talk to our team about your business’ SEO requirements, please reach out to us via 021 913 2474 or info@theseoguru.co.za, or go to https://bit.ly/2PnXqpu for more.