5 Things You Need To Know About Data Science
I am frequently asked questions about Data Science, so here my answers to some frequent questions and 5 useful things to know about Data Science and Data Scientists.
1. Business Intelligence, Business Analytics, Data Science, Data Analytics, Data Mining, Predictive Analytics - what are the differences?
Business Intelligence or BI is primarily concerned with data analysis and reporting, but does not include predictive modeling, so BI can be considered a subset of Data Science.
The other terms: Business Analytics, Data Analytics, Data Mining, Predictive Analytics are essentially the same as Data Science.
Data Science is concerned with analyzing data and extracting useful knowledge from it. Building predictive models is usually the most important activity for a Data Scientist.
However, because "Data Science" term is relatively new, the name is not commonly accepted yet, and other names are frequently used for the same area.
Data Science can be understood in terms of The Data Science Process which includes business understanding, data understanding, data preparation, modeling, evaluation, and deployment, as described in this CRISP-DM framework:
Fig. 1: CRISP-DM - Data Science Process.
Many universities have recently created degrees in Business Analytics, Data Analytics, or Data Science. Business Analytics, as the name implies, puts more emphasis on business skills and methods, while "Data Science" and "Data Analytics" put more emphasis on data engineering aspects.
Within the scientific community, the most popular name for this field has changed over time
- Data Mining: first appeared in 1970s, and peaked around 2002, but is still used today
- KDD (Knowledge Discovery in Data): was used in 1990s, after the start of KDD conferences, but now only used within research community
- Predictive Analytics: appeared in 2000s, and popularized by Predictive Analytics World, but has not caught with the general public
- Data Science, 2012-now , fueled by popularity of "Data Scientist" job
This Google Trends chart shows the relative change in popularity of 5 Data Science related terms from 2004 to 2017.
Fig. 2: Google Trends for Data Mining, Data Science, Data Analytics, Business Analytics, Predictive Analytics, 2004-2017.
2. Data Science vs Machine Learning: What are the differences?
Data Science and Machine Learning can be thought of as close cousins.
What they have in common is supervised learning methods - learning from historical data.
However, Data Science is also concerned with Data Visualization and presenting results in the form understandable to people. Data Science has much bigger focus on Data Preparation and Data Engineering.
Machine Learning main focus is on the learning algorithms - it is not concerned, for example, with data visualization. Machine Learning studies not only learning from historical data, but also learning in real-time. A major part of ML are the algorithms for agents acting in the environment and learning from their actions. This is called Reinforcement Learning (RL). To learn more about history and current state of RL, see my Interview with Rich Sutton, the Father of Reinforcement Learning.
RL was the key part of the recent success of AlphaGo Zero and AlphaZero.
Read the other 3 things on KDnuggets:
5 Things You Need To Know About Data Science - Feb 19, 2018.
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Program Manager
6yNice google trend chart depicting the term "Data science" and its popularity these days compared to the terms predictive analytics , data mining, kdd etc..
Senior SAP Consultant |SAP S/4HANA |SAP certified consultant |SAP MM,SD and WM|
6ySuvarna M.
Freelance Statistics Writer at Freelancer
6yNice piece and a skillful insight...
Head of Undergraduate Program in Information System
6yInteresting... thanks for a nice post
Free Strategic Thinker | Mineral Exploration Targeting Specialist | Founder of Explospectiv
6yGood simple summary of the trends Gregory! I find "data science" to be a pleonasm (but that's ok, it's good that there is a wider adoption of science overall!) The scientific method requires data, and different analysis tools and methodologies are at the disposal of the scientist to explore the data, more so as technology evolves . I think what changed in the last few years is that some industries that were not necessarily paying much attention to their data (with a scientific outlook), now are understanding the underlying value of doing so. Cheers!