5 words commonly used in Luxury.
A world full of dreamy experiences, a language having an extreme communication factor, is a world of luxury. A few words which are most commonly used herein are-
Paucity- Extremely rare. A thing which is not easily accessible to people. Used in discussing the product development factor in luxury.
Ex- Dior saddle bag
Visual merchandiser- A person who is an expert in Window display, used mostly in Luxury business. The person who decides the strategies for the brand communication through window display.
Ex- Brands like Cartier on Via Montenapolean, Milan
Ramp choreographer- The person who is an expert in deciding what kind of walks, poses and turns should happen on the ramp..as every show has its own USP and should be addressed correctly..
Ex- For Fashion weeks in the world
Anti-laws- A term used in luxury business only..as the marketing of these brands are different than the mass and premium segments...Mass and premium do use laws of marketing as a term.. luxury is just the opposite.. whenever a product is marketed in Luxury- anti- laws are used
Ex- Valentino in China especially on Valentine's day
Bespoke- Quite similar to tailored or unique.. which can mostly be described as customization...wherein a customer can see the amalgamation of the brand and themselves together in a clothing piece or a jewelry piece..
Ex- Christian Louboutin bridal shoe wear experience only in Mumbai store- Indian market
-Sabhyasachi Mukherjee's bridal attires