65% of Total Smartphones Shipped In India In Q1 2016 Were LTE Enabled [REPORT]
The shipment of LTE-enabled devices in India is on a rise and, among all, smartphone rules the roost according to Q1 2016 CMR India report. In Q1 2016, a whopping 15.8 million units of 4G/LTE devices were shipped in India and 97.9% of these devices were smartphones, accounting 15.46 million units. Data card shipments accounted for mere 1.5% of the total LTE devices shipped whereas the LTE enabled Tablet shipments recorded a decline, capturing just 0.6% of the total LTE devices shipped in the quarter.
Interestingly, another report by CMR inferred 23.6 million smartphone shipments in India in Q1 2016. Thus comparing these reports, we can decipher that among 23.6 million smartphones shipped in India in Q1 2016, 8.14 million were not LTE enabled. The country, these, still poses a huge opportunity for the non-LTE smartphones, generally tagged below Rs. 5000.
Samsung sits at the helm with 32% share of the total LTE device shipped in Q1 2016, followed by Lenovo at 13.4%. But it is Reliance LYF, the new entrant in the market, that has surprised many with 12.6% share of the total LTE device shipments. Besides, the promising Chinese smartphone manufacturer LeEco managed to capture 2.4% of the LTE device market share in India in Q1 2016.
Despite stiff competition, the slumping Micromax registered its presence in all three categories of the LTE devices. A total of 42 brands shipped their products in DataCards, Smartphones and Tablet category in Q1 2016. The quarter recorded a surge in LTE data card shipments and according to the report, Huawei is on the right track with 40% share of the total DataCard shipments in the first quarter.