7 Go Green: Plant a Forest, Grow a Future | 7-Eleven Thailand Spotlight

7-Eleven International (7IN) is pleased to share our first philanthropy spotlight series, featuring 7-Eleven Thailand and the 7 Go Green: “Plant a Forest, Grow a Future” initiative.

Beginning in 2020, 7-Eleven Thailand launched its 7 Go Green strategy, which is dedicated to expanding green spaces and combating greenhouse gas emissions. As part of this strategy, they established a goal to plant one million trees by the end of 2025. Since its launch, 558,787 trees have been planted by the end of 2023.

To further accelerate the great progress made by 7-Eleven Thailand master franchisee, CP All Public Company Limited (CP All), 7-Eleven International awarded funding to enhance the 7 Go Green strategy through its Licensee Grant Program. As a result, “Plant a Forest, Grow a Future” was born.

The program takes an innovative approach using the 7-Eleven mobile app to engage customers and store associates to reach its goals in supporting the community. Each time a customer declines a plastic bag, they receive points, or “water droplets” in the app to grow virtual trees. After receiving sufficient "water droplets" through five growing steps, the virtual tree matures and a tree is planted in the community. As part of the program, CP All hires local residents to help plant the seedlings, creating jobs while enriching green spaces around the country.

Customers can monitor the number of trees they have contributed to planting, as well as the total number of trees planted from the campaign. This online engagement helps to foster a sense of environmental stewardship among users. Since the program’s unveiling, the team has been working to build awareness and social media buzz across their channels. Through digital campaigns on TikTok, Facebook and local media outlets, the campaign resulted in more than nine million customers participating on the app and one million virtual trees being planted.

In addition to planting trees, 7-Eleven Thailand is taking action to help combat plastic pollution, recognizing Thailand has generated plastic bags and straws contributing to a combined 36%* of the total ocean waste of the country. CP All eliminated plastic bags for regular purchases at more than 14,500 stores in 2020. However, stores continue to use plastic bags for hot food items, along with disposable plastic utensils and straws. The 7 Go Green strategy aims to address that issue by reducing usage by 10% each year. The team is not stopping there, next steps involve offering customers additional reward points in the app for using cloth bags instead of plastic. These ongoing initiatives will continue to engage customers, associates and support the community in working to expand green spaces and combat greenhouse gas emissions.

Starting with the collaboration between 7IN and 7-Eleven Thailand, brand 7-Eleven is proud to be a small part of the significant impact these types of programs have around the world. Our commitment to sustainability and social responsibility drives us to make a difference in communities. Together, we can create an equitable and sustainable future for all.

Data:  * Thailand's Department of Marine and Coastal Resources, Ministry of Natural Resources and Environment

About CP All Public Company Limited:

CP All Public Company Limited was established in 1988 by the Charoen Pokphand Group. The company is the sole operator of 7-Eleven convenience stores in Thailand, which has been granted an exclusive right from 7-Eleven, Inc., USA to conduct business under the Area License Agreement. In 1989, the first 7-Eleven outlet in Thailand was opened on Patpong Road, Bangkok. As of 2023, CP All operates 14,545 stores throughout the country. In addition, the company operates other supporting businesses such as manufacturing facility of food & bakery products, bill payment services, sale, and maintenance of retail equipment and so on.

About 7-Eleven International:

7-Eleven International was established in June 2021, and is a joint venture of 7-Eleven, Inc., and Seven-Eleven Japan. With offices in Dallas, Texas; Tokyo, Japan; and Melbourne, Australia, 7-Eleven International operates or master franchises approximately 48,000 stores in 16 countries and regions. Globally, the 7-Eleven trademark is represented in more than 84,000 stores including in the U.S., Canada, Mexico and Japan. The iconic brand will celebrate its 100th anniversary in 2027.