7 Ways to Boost Gold Card Fundraiser Sales After the Initial "Ask"

1. Share your team's journey

Just as in sports, authenticity wins hearts. Let potential supporters understand the passion, effort, and dedication of your team. Highlight your goals, achievements, and the vision you're aiming for. Direct them to your fundraiser page to be part of your team's legacy. To delve deeper into crafting your narrative, see our guide on developing a captivating team story.

1. Detail your fundraising purpose

Clarity is key. Present potential supporters with:

• The present state of your team.
• Why you're raising funds.
• The change or progress you hope to see.

BREAKDOWN YOUR PROGRAMS EXPENSES:

Detail where the funds will be used – new jerseys, transportation, equipment maintenance, etc. For instance, “A $25 Gold Card purchase can fund one player's travel to an away game.” By being transparent about program expenses, you instill confidence in your supporters.

1. Drive home the importance of timely support!

Your team's goals are time-sensitive. Describe what timely support can achieve, and the setbacks if goals aren't met. Remember, setbacks in sports can also be teaching moments, so phrase them optimistically. For deeper insights, read our blog about the psychology of giving.

1. Target your outreach

Just as each player has a unique role on the field, each potential supporter is unique in their interests. Tailor your approach based on your relationship with them. Whether it’s a fellow student, a parent, or a local business owner, your request should resonate with them.

HOT TO PERSONALIZE YOUR PITCH

Consider these questions:

• Why might they be interested in supporting?
• What's their connection to the team or players?
• Address any reservations they might have upfront. For instance, if someone believes they can't contribute much, highlight the impact of every Gold Card purchase.
• ***A personal text or email can make all the difference. It emphasizes your bond and shows you value their support beyond just the monetary aspect. 

1. Leverage the GA App with automated text messages & emails to supporters

With Gold Cards having both physical and digital versions, the power of sharing is immense. Encourage friends and family to spread the word. The GA App makes it effortless for them to support your cause. Turn fans into donors in seconds. Emails can provide personal updates, keeping your community engaged.

1. Simplify the sales process for supporters using the GA App. 

Ensure it's straightforward for someone to purchase a Gold Card. Provide clear instructions and direct links to purchase pages using the GA App and features like QR codes which assists in-person selling process.

1. Explore other engaging Fundraising strategies

Beyond just asking, think of ways to engage your family, friends & community. Host events, offer exclusive insights into team practices, or engage local businesses to become allies in your fundraising efforts.

To read more fundraising tips, visit www.goldathletics.net/blog/categories/fundraising-tips