8 B2B customer confessions. Understanding them can boost your acquisition & retention.

In case you're wondering what B2B decision-makers are thinking and saying to each other, but not to you, check this out.

These are 8 of the most frequent "confessions" or rants I've uncovered in conducting nearly 2,500 discovery conversations with my clients' customers and former customers:

1. “I wish you’d understand my goals—or at least ask me about them.”
2. “I hate when you say, ‘This isn’t a pitch,’ then launch into a 30-slide deck.”
3. “I ignore your laundry list of features and capabilities. Just tell me what you do best.”
4. “I dread talking to someone who is trying to answer detailed questions but can’t.”
5. “I’d love you to stop trying to upsell us before you’ve solved one problem really well.”
6. “I’m dying to know how your other customers solve this problem. I need context!”
7. “I hate when you say you’re our ‘partner. Just find ways to align with my interests.”
8. “I wish you’d be in touch when you don’t need anything.”

To read more about what each confession means and to see my disruptive questions that will get your customers and prospects to open up, click below: