8 Reasons Why Animated Videos Are a Must for Brand Marketers

The present-day digital world has gone synonymous with the neck-to-neck competition and the rapid multiplication of brands. Each and every brand in the market is looking at getting time-honoured respect over their competitors with their constant process of innovative new marketing techniques that are enough capable of dishing out some really spearhead content. Since last few years, the market has witnessed the rise in the Animated Videos that have gained a newfound sense of popularity among the pool of marketers and consumers who are alike. In fact, it has become one of the most effective marketing tactics of brand marketers’ armoury.

“Out of the 50 best explainer videos that were curated by HubSpot, almost 43 of them were animated.”

The importance of Animated Videos can be validated through one of the finest examples from the brand pool. The best example to testify is 'Microsoft' they have been using animated videos for years now. Since the launch of their hugely successful products like MS Office and Microsoft Word, they have used Animated Videos in order to promote them which has worked quite well for them in the long run. Not alone Microsoft, there are some other prominent companies such as eBay, Fujitsu and Apple who have also included Animated Videos very frequently in their marketing strategy. In fact, Google became the first company that became extremely successful in decoding the power of this powerful and superior advertising platform when they launched their very first animated advertising campaign in the year 2012. 

If these examples are not enough to attract you to use more videos in your marketing campaign, here are a few more top reasons for you to consider:

1. They're Ad rem forever: Talking about the relevance, Animated videos have been successful at being relevant for close to a century now. It won't be wrong to say that even Print may die in the future but Animated Videos by virtue will continue to prosper for a longer period of time.

2. Highest Return on Investments: As per the information collected through the data provided by CopyPress in their recent survey, it was reported that from the pool of marketing professionals more than 52% of them think that animated videos have the best Return on their Investments.

3. Best in Class Attention Span: Have you observed that whenever you will come to see about any animated video you'll always be lured to click on them. Traditional Marketing advertisements lack in generating that kind of interest in comparison to what Animated Videos are capable of through their typical length of not more than 30 seconds to 3 minutes video presentation, and that’s exactly what makes each animated video good enough to retain one’s interest.

4. Assessable in Nature: To understand the effectiveness of Animated Videos in any marketing campaign it is very important for them to be measurable, right? Animated videos are one-of-a-kind, it won't be wrong if we say that they are as good as any Social Media Platform as they provide you with their results and the outputs for you to assess them and even make them better with the change in your marketing strategy. For example, YouTube, as a platform it provides you with a dashboard where you can see exactly what time these videos have been viewed, how much of them have been viewed and shared as well.

5. Power to go Viral: Remember the last animated video you watched? I can bet on the answer you have in your head, it is a Yes, isn't it? Animated Videos are simply powerful! They have enough calibre to go viral out there for just two simple reasons:

· Firstly- 50% of the animated videos that go viral out there are having humour infused in them that connects with every consumer in a very basic manner while conveying the most difficult messages you've ever wanted to share.

· Secondly, animated videos are great in the how-to. What's interesting to note here is that how-to videos account for 32% of the most viral videos, after all, who doesn't want to Decode the CODE. It is obvious that simply being shared a few times does not mean your video has gone viral, but what we are saying is that the animated videos have a great chance of being shared multiple times!

6. They're Comprehensive: Just think about it: why would someone buy your product if he or she didn’t have a thorough understanding of what it did, directly or indirectly? Animated Videos are the solution for any complex topic that is not easy to understand, with Animated Videos you have the power to share the most complex of content in a simplified way to your consumers/audience through their simple and attractive format of 'explainer' or 'tutorial' videos. 

7. Made for Every Business: You must have come across that whether it is a product explainer video, an infographic or maybe even a release announcement of any brand, all these things can be easily explained through the animated videos. In fact, marketers from several large companies have suggested that the benefits of these videos are quite recognisable and that they are trying to figure out more ways to include them more in their promotional strategies.

8. Mobile Friendly: According to Cisco's survey, out of the overall mobile traffic the video content brings an approximate of 50% of all mobile traffic which is very much expected to grow by 61% in the next two years. Thus, as a trend that is only going to increase in the time to come, it feels that Animated Videos will be the first choice in the time when all video content will be designed almost exclusively for that smart-phone.