It's no secret that in order to be successful online, your business must be visible. And one of the best ways to make sure your business is seen by as many people as possible is through search engine optimization (SEO). But what does SEO entail, and why is it so important for small businesses? In this post, we'll answer those questions and more, so you can understand why SEO should be a key part of your marketing strategy. Keep reading to learn more.
Consider these benefits of SEO:
- You will see an increase in traffic. As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you should see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your sales too.
- It will increase the credibility of your business. Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.
- It will increase the credibility of your business. Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.
- You are in control of the cost. Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI.
- Your website will become more user-friendly. A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.
- SEO helps encourage users to visit a local store. It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.
- Your social media following will increase. As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow them, and then become buyers later on.
- SEO helps put you ahead of your competitors. As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.
SEO is a powerful tool that can help your business grow in a variety of ways. If you’re not sure where to start, or you need some help getting started, we’d be happy to chat with you about how SEO could benefit your business. Book a coffee meeting today and let us show you how SEO can take your business to the next level.
