Adapt or Die: How to Create Your 2025 Marketing Strategy

What if I told you that your current marketing strategy might be setting you up for failure in 2025? Most entrepreneurs create their strategy based on the problems they solve today, but that’s a recipe for becoming irrelevant in 3-6 months.

If you want to do more than survive—you want to grow, stay relevant, and thrive—you need a future-focused marketing strategy.

Why Today’s Strategy Won’t Work Tomorrow

Think of the boiling frog analogy.

If you throw a frog into boiling water, it jumps out immediately. But place it in cold water and gradually turn up the heat? It doesn’t notice the danger until it’s too late. That’s what’s happening to many business owners.

They’re building strategies for the current market, ignoring the inevitable shifts brought on by technology—especially AI.

A future-focused strategy forces you to ask, What will my client’s market look like in six months? One year? Because if you don’t plan for that, someone else will.

Three Real-World Lessons from Founders Adapting to Change

1. The IP Consultant Who Had to Rethink Relevance A client of mine, an IP consultant, creates content about onboarding employees while protecting intellectual property. But in a world where 50% of startup teams could soon be AI agents, this content starts to lose its edge. She’s now pivoting to create resources that address the complexities of managing intellectual property in hybrid human-AI teams.
2. The Recruiter Disrupted by AI One recruiter built her business on resume writing. Now, AI tools are commoditizing that service, eating into her market share. She’s adapting by focusing on areas AI can’t easily replace—interview preparation, executive onboarding, and performance optimization for the first 90 days in a role.
3. The Agency That Found a New Edge A marketing agency specializing in text content for fitness influencers faced similar challenges as AI tools automated much of their work. Their pivot? Training AI agents to handle commoditized tasks while helping influencers focus on live events, short-form video content, and other hard-to-automate strategies.

Practical Steps to Create Your Future-Focused Strategy

• Map the Future: Dedicate time to research how AI and other technologies are impacting your industry. Don't just depend on fancy reports that you pay for, ACTUALLY TALK TO YOUR CLIENTS! Get in the trenches because there is so much that a report may not tell you.
• Ask New Questions: Instead of asking, "What do my clients need now?" ask, "What will they need in 3 months? 6 months? 12 months?"
• Reimagine Your Offerings: Focus on delivering value where automation falls short: creativity, strategy, and personal connection.
• Leverage AI: Don’t just fear AI—use it to enhance your services. Can you create your own AI tools or agents to streamline processes?

Conclusion

Your 2025 marketing strategy can’t be based on what works today. It must reflect where your audience’s world is heading—because if you’re not evolving, your competitors will gladly take your place.

Sincerely,

Shanee Moret

PS: Click here to subscribe to my YouTube channel because I want to tell my daughter I am a YouTuber lol