AI in action for Brand Marketing : Listening to customers reviews
Listening to what your consumers are saying online has never been easier. With intelligent automation, accumulating comments from all corners of the web and learning from what they say, at scale, can help understand consumers like never before !
What does your brand DNA look like? Is it in line with where you want it to be?
Being able to identify specific areas that need attention can be an excellent way to inspire tactical marketing campaigns to improve your consumers' perception of your brand. Strengthening your weaknesses in comparison to you direct competitors is one of the best ways to grow market share.
@leica_camera and @NikonUSA brand DNA in the binocular market.
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