All the Highlights from Samsung Ads’ 2023 NewFronts
This month, Samsung Ads held our 2023 #NewFronts presentation on Tuesday, May 2nd at Samsung 837 in New York City, showcasing the new innovations designed to empower connections and deliver results for our consumers, advertisers and content partners.
Our unrivaled consumer relationship and scale puts us in an industry-leading position to help our partners navigate the evolving TV landscape.
Let’s get to the good stuff!
The highlights from our presentation:
📊 Deeper Measurement Capabilities: This year we’re helping advertisers better understand the dynamics of their linear and streaming mix with the launch of our new panel. The “TV and You Community” is drawn from opted-in Samsung TV owners, providing person-level viewing insights across linear, streaming, and ads within a single source, expanding our industry-leading measurement capabilities. We’re also expanding our industry-leading measurement capabilities with insight into streaming ads across Samsung TV Plus and a growing list of leading streaming services and connected devices.
👣 Expanding our Footprint with Digital Out of home: Launching later this year, Samsung Ads’ Digital Out of Home offering will extend the massive reach of our consumer ecosystem. We will create a new cutting edge, in-store retail media network connected to our best-in-class CTV inventory, enabling offsite extensions for brand marketers.
🎯 New Outcome-Focused Solutions: Smart Outcomes are a suite of proprietary solutions designed to deliver advertisers’ most-requested KPIs, helping brands seamlessly activate and continue to improve their campaigns over time.
We also announced shoppable ads in partnership with KERV Interactive – dynamic CTV ads that encourage viewers to connect with brands using their mobile devices. All in a leaned back environment – without disrupting the content on-screen.
🤝🏻📺New FAST Partnerships: Breaking news! Samsung TV Plus is partnering with Conan O’Brien to launch his first dedicated FAST channel: Conan O’Brien TV. Launching later this month with Apartments.com as the official launch sponsor, the channel will deliver 24/7 programming, uniquely curated as 30-minute collections of clips featuring the best of Conan’s archives spanning his late-night shows, sketch comedy, celebrity guests and so much more. AND this channel is only available on Samsung TV Plus.
That’s not all – Samsung TV Plus has also expanded their relationship with A+E Networks, creating the most in-depth content library of A+E content on any FAST service.
Catch all the highlights below:
Missed the presentation live? Watch the full replay!
Read coverage of our event and announcements from around the industry:
- Samsung Ads Reveals First Conan O’Brien FAST Channel, Panel Data and More (Adweek)
- Conan O’Brien Is Launching His First Free Streaming Channel Exclusively on Samsung TV Plus (Variety)
- Conan O’Brien Going FAST: Comic Bringing Late Night Clips to Samsung TV Sets (The Hollywood Reporter)
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space (Mediapost)
Want to learn more about what we unveiled last week at NewFronts?
Download our recap one-sheet here or get in touch with us at adsales@samsung.com.