Allergan Aesthetics' BOTOX® Cosmetic Day Shatters Records, Spotlights Industry Leaders.

Allergan Aesthetics, an AbbVie company, celebrated the fifth annual BOTOX® Cosmetic Day, marking a significant milestone with record-breaking achievements. November 2023 saw the highest number of BOTOX® Cosmetic treatments in the brand's history, demonstrating its ever-growing popularity. The event also set new records in gift card sales, further solidifying the brand's strong market presence. The BOTOX® Cosmetic Day website attracted a remarkable 1.3 million visitors, highlighting the brand's effective digital engagement strategies.

In a strategic collaboration, BOTOX® Cosmetic teamed up with Snapchat, introducing an innovative gamified AR Lens. This first-of-its-kind initiative in the health industry reached over 3 million Snapchatters, engaging users beyond traditional benchmarks. Furthermore, the event's first-ever sweepstakes attracted over 275,000 Allē member registrations, with anticipation still high as the registration remains open. Social media buzz was evident with more than 50,000 branded posts and mentions leading up to the event.

Among the standout performers in the industry is Plump Cosmetics & Injectables, acclaimed as a Top 25 Allergan account nationwide in 2023. With seven locations across New York, New Jersey, and Miami, Plump Cosmetics & Injectables has cemented its reputation for excellence, backed by thousands of 5-star reviews. This privately-held company's performance underscores the growing consumer trust and demand for quality aesthetic treatments. Jasson Gilmore, Senior Vice President of Allergan Data Labs, expressed his excitement over this year's overwhelming response, underscoring BOTOX® Cosmetic's leadership in the market. With these achievements, Allergan Aesthetics looks forward to making BOTOX® Cosmetic Day an enduring holiday celebration, spotlighting its status as the most awarded aesthetic treatment in the U.S.