We are an Amazon-focused agency dedicated to advertising and design. Read our case study about how we maintained 30k-40k daily sales with 50% fewer SKUs. Want some good designs? Click here. Next up, the news feed.
- P&G launches a spring sale on Amazon with an engaging store page. Customers can explore products interactively.
- Mobile users can't be ignored. Analyze your Amazon traffic to see if mobile or desktop dominates. Prioritize optimization based on this data for better conversions.
- Unlock targeted discounts with brand-tailored coupons. Offer special deals to specific customer groups like repeat or high-spend buyers to boost loyalty and sales. Eligibility requires being a brand owner with a minimum of 5,000 customers.
- Boost PPC success with precise product targeting. Use exact and expanded targeting, monitor closely, and leverage reports for optimization. Limit targets for better control.
- Seller Central Homepage enhances insights with key metrics. It now offers a quick overview of sales trends, ad metrics, account health, and more. This update simplifies business monitoring, ensuring no critical area is missed.
- Shop faster with A+ content. Customers can now add items to their cart directly from A+ content using the "Standard Comparison Chart" module. This feature not only speeds up shopping but also boosts sellers' average order size. Get A+ content via Seller Central.
- Amazon UK enhances Virtual Bundle visibility. Now below price and coupons. Exclusive to vendors, it allows for Hero Image experimentation.
- Rufus enhances Amazon's search with AI. Not replacing but adding value. It offers precise recommendations through a chat interface, aiming to improve shopping by focusing on detailed queries and product relevancy.
- Amazon DSP gets a user-friendly facelift and new features. It now integrates standard display types into one interface and introduces component-based responsive creatives, moving away from legacy options. A boost for sellers aiming for growth.
- Amazon tightens dietary supplement rules. FDA's warning prompts Amazon to enforce new safety standards for dietary supplements, requiring third-party testing and compliance verification. Non-compliance risks product removal.
- Amazon penalizes low stock levels by throttling sales. Falling below a 2-week restock lead time can halve your sales, ensuring products stay in stock longer.
- Boost your Amazon ads by focusing on high CVR keywords with low IS. Examples include "healthy snacks for adults" and "nuts". Allocate more budget to these for better scale.
- New in Amazon ads: Negative targeting in Sponsored Display. Exclude ASINs and brands at the ad group level. Not applicable to vCPM campaigns.
- Amazon's stock trick exposed. Despite "out of stock" messages, reduce quantity to discover true availability. Incrementally increase until you hit the real stock number for profit.
- Amazon's CEO targets cost cuts. Signaling higher expenses for sellers. Andy Jassy's letter emphasizes reducing Amazon's "cost to serve," hinting at pushing these costs onto vendors and sellers, a worrying trend for those on the platform.
➡️ UPDATE: Our templates are now available in Canva, as well as Figma.
➡️ UPDATE: We've just started collecting VIDEO AD EXAMPLES and will be adding them to our ever-growing archive of Amazon design examples.
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