Amazon Week 15 - 2024

Amazon Week 15 - 2024

We are an Amazon-focused agency dedicated to advertising and design. Read our case study about how we maintained 30k-40k daily sales with 50% fewer SKUs. Want some good designs? Click here. Next up, the news feed.


Our Updates

  1. P&G launches a spring sale on Amazon with an engaging store page. Customers can explore products interactively.
  2. Mobile users can't be ignored. Analyze your Amazon traffic to see if mobile or desktop dominates. Prioritize optimization based on this data for better conversions.
  3. Unlock targeted discounts with brand-tailored coupons. Offer special deals to specific customer groups like repeat or high-spend buyers to boost loyalty and sales. Eligibility requires being a brand owner with a minimum of 5,000 customers.
  4. Boost PPC success with precise product targeting. Use exact and expanded targeting, monitor closely, and leverage reports for optimization. Limit targets for better control.
  5. Seller Central Homepage enhances insights with key metrics. It now offers a quick overview of sales trends, ad metrics, account health, and more. This update simplifies business monitoring, ensuring no critical area is missed.


Community Updates

  1. Shop faster with A+ content. Customers can now add items to their cart directly from A+ content using the "Standard Comparison Chart" module. This feature not only speeds up shopping but also boosts sellers' average order size. Get A+ content via Seller Central.
  2. Amazon UK enhances Virtual Bundle visibility. Now below price and coupons. Exclusive to vendors, it allows for Hero Image experimentation.
  3. Rufus enhances Amazon's search with AI. Not replacing but adding value. It offers precise recommendations through a chat interface, aiming to improve shopping by focusing on detailed queries and product relevancy.
  4. Amazon DSP gets a user-friendly facelift and new features. It now integrates standard display types into one interface and introduces component-based responsive creatives, moving away from legacy options. A boost for sellers aiming for growth.
  5. Amazon tightens dietary supplement rules. FDA's warning prompts Amazon to enforce new safety standards for dietary supplements, requiring third-party testing and compliance verification. Non-compliance risks product removal.
  6. Amazon penalizes low stock levels by throttling sales. Falling below a 2-week restock lead time can halve your sales, ensuring products stay in stock longer.
  7. Boost your Amazon ads by focusing on high CVR keywords with low IS. Examples include "healthy snacks for adults" and "nuts". Allocate more budget to these for better scale.
  8. New in Amazon ads: Negative targeting in Sponsored Display. Exclude ASINs and brands at the ad group level. Not applicable to vCPM campaigns.
  9. Amazon's stock trick exposed. Despite "out of stock" messages, reduce quantity to discover true availability. Incrementally increase until you hit the real stock number for profit.
  10. Amazon's CEO targets cost cuts. Signaling higher expenses for sellers. Andy Jassy's letter emphasizes reducing Amazon's "cost to serve," hinting at pushing these costs onto vendors and sellers, a worrying trend for those on the platform.


Amazon Design Kit

➡️ UPDATE: Our templates are now available in Canva, as well as Figma.

➡️ UPDATE: We've just started collecting VIDEO AD EXAMPLES and will be adding them to our ever-growing archive of Amazon design examples.

Every Man Jack

30,000+ design examples, 100+ Figma templates.

New price: $169 for full access. Down from $315.

Make sure to look at them by subscribing.

Get it here: https://www.georges.blog/


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