Amazon's Moonshot Plan to Rival Nvidia in AI Chips

Amazon's Moonshot Plan to Rival Nvidia in AI Chips

In the past two years, Nvidia has transformed from a niche chipmaker to the main supplier of the hardware that enables generative AI, a distinction that has made the company the world's largest by market value.

Nvidia's biggest customers — cloud providers like Amazon Web Services, Microsoft's Azure and Alphabet's Google Cloud Platform — are eager to reduce their reliance on, if not replace, Nvidia chips.

All three are cooking up their own silicon, but Amazon, the largest seller of rented computing power, has deployed the most chips to date. In many ways, Amazon is ideally situated to become a power player in AI chips.

Read our first look inside the tech giant's massive chip-making effort.


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This is a fascinating development in the AI hardware space. Amazon’s strategic move to rival Nvidia highlights how critical custom silicon has become in the AI-driven future. Reducing reliance on third-party chips could mean greater innovation, cost efficiency, and competitive advantage for cloud providers. It will be interesting to see how Amazon’s silicon strategy reshapes the market and accelerates the AI revolution.

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Rebecca Ujata FCCA, ACA, MSc

Assistant Chief Accountant at Nigerian Building and Road Research Institute

4mo

Very informative

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