ANN DEMEULEMEESTER ANNOUNCES SS25 PRE-COLLECTION

Following the positive sales results from Stefano Gallici’s second runway collection, which grew by 44% compared to the previous season, the house of Ann Demeulemeester announces it will present its first Spring/Summer 2025 pre-collection under the creative director’s leadership this coming May in Paris. Gallici's distinct artistic vision has propelled the brand to new heights, resonating strongly with its audience and driving sales to new levels across its main distribution channels. One of the keys to this success has been the introduction of the Ann Demeulemeester Wardrobe Collection, a curated selection of timeless essentials designed to complement the brand's signature runway aesthetic which accounted for 20% of the revenue. This strategic expansion of the product range not only demonstrates Ann Demeulemeester's commitment to meeting the evolving demands of its discerning clientele but also underscores the brand's agility in responding to market trends, solidifying its position in the fashion industry and reinforcing its dedication to reaching new audiences on an international scale.

Looking ahead, Ann Demeulemeester is poised to further its global footprint by presenting its SS25 pre-collection in Paris from 21st-24th of May at its historic showroom at 4, Rue de Saintonge.

As Ann Demeulemeester continues to evolve, its focus on creativity, excellence, and innovation remains at the forefront.