Announcing the New Video Masthead on JioAds Connected TV: Reaching 68 MN+ users.

Connected TV video advertising offers immersive experiences that effectively engage audiences in today's digital landscape. Recognizing this growing need, JioAds continues to enhance its Connected TV advertising solutions by launching its new video-enabled Connected TV Masthead. Previously limited to display ads, JioAds' Connected TV masthead now integrates both display and video capabilities through its Impact Ad unit, enhancing storytelling and maximizing impact. 

Creating Impact Among Premium Audience for Maruti’s Swift Launch 

In partnership with Maruti for the launch of the New Swift, JioAds ran a 2-day pilot campaign featuring a full banner ad that transitions into a 20-second video and display ad. While the companion display encourages call-to-action, video ads effectively capture attention and enrich storytelling. This split-screen format seamlessly blends half display and half video content. 

The commercially available Video Masthead across PAN India ensures high visibility on JioAds' Connected TV platform. Advertisers can track metrics such as impressions, reach, clicks, and views to assess campaign performance. 

Problem: Maruti aimed to reach premium audiences across India with the launch of the New Swift, focusing on generating awareness and maximizing visibility through disruptive means. 

Solution: To maximize awareness among premium audiences, Maruti chose Connected TV as the primary medium for communication. For the first time, JioAds custom-created a Video Masthead on Connected TV to disrupt households using JioFiber Premium Connected TVs. 

Results:

Why Choose the JioAds Connected TV Video Masthead? 

• Engagement Boost: Video-enabled Mastheads on JioAds Connected TV platforms effectively capture user attention due to their prominent placement and engaging video content. Users are more likely to interact with these ads compared to traditional display formats. 
• Brand Impact: Video content is highly effective for building brand awareness and recall. With Video-enabled Mastheads, advertisers can deliver compelling brand stories that leave a lasting impression on viewers. 
• Interactive Elements: The Video-enabled Mastheads incorporates interactive elements like clickable overlays or calls-to-action, enabling direct engagement with viewers. This interactivity can drive higher conversion rates and direct responses from interested users. 
• Measurable Results: Advertisers can track the performance of Video-enabled Mastheads through metrics such as reach, impressions, views, and click-through rates. This data provides valuable insights into ad effectiveness and audience engagement. 

Benefits of JioAds Connected TV: 

• Premium Households: JioAds Connected TV caters to premium and ultra-premium households across India, extending beyond metros. 
• Impactful Results: Create impact among Connected TV users -  

Reach 12 to 15 Mn premium Connected TV audience in a single day, generating 35 to 40 Mn impressions. 

• User-Friendly: Seamless integration enhances user experience. The advantage of both Display and Video storytelling pushes higher engagement. 
• Higher ROI: Premium deliveries at competitive prices ensure efficient returns on investment. 

JioAds' Video Masthead elevates Connected TV advertising solutions, offering advertisers and brands enhanced engagement and measurable impact. For more details or assistance in starting your Connected TV advertising journey, contact your JioAds sales representative or write to us at JioAds.Advertiser@ril.com. 

Source: JioAds Internal data, Standard industry conversion is 4 individuals per household.