Attract top talent with video (3 AI video templates for recruitment)

The bad news: posting a link on LinkedIn isn’t enough to get people banging down the door for a job anymore (and it probably never was).

The good news?

We’ve got a full guide on how to optimize your recruitment marketing with video, including which types to use and how to create them. Let's fill those empty desk seats.

Love to learn? Join our live webinar: Use video storytelling to attract top talent and elevate your employer branding, on Thursday, April 4th 2024, at 11:00 AM (CEST).

Recruitment is often in a totally different part of the office to marketing, but we’ve never understood that.

After all, finding the right recruit is a huge marketing job in itself;

• you have to act as a lead generation guru,
• market the job opportunity in an engaging way,
• make your brand memorable,
• discover candidates in innovative places,
• and provide a compelling offering that competes with the market.

So, how do we do all this? With video, of course!

Job posts with videos are more effective

• Job posts with video icons get 12% more views.
• Job ads with embedded videos receive 800% more engagement.
• Job posts with videos have a 34% higher application rate.
• 82% of job seekers use mobile devices, and 87% of mobile traffic is video content.

What should be included in a recruitment video?

A one size fits all approach no longer works when marketing your open roles.

Social media and video platforms will only show audiences what they truly want to see, and your content needs to reflect this: today, you can’t assume your content will be seen—that is why you need to create a lot of videos that spark different emotions in your candidate pool.

Think outside the box and ask yourself, “What would convince the right hire to take this role?”.

• A fun work culture?
• Opportunities for advancement?
• An inclusive and diverse environment?
• Work-life balance?
• Specific tasks within the role?

Chances are you have a million awesome benefits written in your job description and in other places. The more you pull the curtain back, the more the right hire will get seriously excited about your role.

However, you may be thinking where do I even start?

The answer... Storykit. Why? Because Storykit has AI capabilities that enable you to turn any text into engaging video.

This means, once you have your job description ready, all you have to do is:

• insert the link to your job post, or the text, into Storykit's AI,
• choose the type of recruitment video you want to make,
• and the AI will create a full video out of the amazing text that you already have.

As a recruiter we know you have a lot to do. So why work harder when you could work smarter?

1. Save your team’s time

2. Control your brand’s look and tone

Stuck waiting for the green light again? Approval processes can really jam things up. But here’s the game-changer: with Storykit, you can let your HR or talent acquisition team take the reins on making the recruitment videos they need. No need to hover and double-check every frame. Why? Because your brand’s whole identity – we’re talking "visual branding" – it’s already locked and loaded in your account. And get this, Storykit’s AI? It crafts videos based on just the words you input. So you can relax, knowing your brand’s voice isn’t just being heard; it’s being amplified, all without you needing to peek over someone’s shoulder. Trust the process, trust the tech, and let the magic happen.

3. Create A LOT

Remember when we talked about needing a ton of video content? Well now you can create it no problem. Use Storykit to create a bunch of videos so you can zero in on the good stuff - your unique culture, those great benefits, and all the cool reasons people are lining up to join your team. Storykit’s not just about making videos; it’s about spotlighting what makes your place the place to be.

3 recruitment video examples to streamline your hiring process

Get ready to be wowed. Below, you'll find a collection of recruitment videos that we've conjured up using nothing more than a job description and the magic of Storykit's AI.

When it comes to recruitment specifically, Storykit offers four specialized AI templates, which means it can take your job description and transform it into videos using three unique angles. Now you have engaging content to market your job opening.

Want to create all three in just one go? Simply input the URL and utilize the multi-create functionality. With just one click, you can create all three videos at once. Check them out below.

→ Storykit's text-to-video AI is free to start using now.

AI video template 1: Double list ad

This recruitment video lists the requirements and skills needed – and the benefits of the position. It’s an information-dense format but relatively light in its presentation.

AI video template 2: Short position focus

This short recruitment video focuses on the characteristics of the position and makes it into an easy-to-digest question-based format. Short and effective.

AI video template 3: Short applicant focus

This short recruitment video focuses on the applicant’s needs and wants and tries to address them directly with a question and three statements. Short, sweet, and nice to mix with other formats.

Today, even recruiters can step into the world of professional video creation without any special skills. So, why not take the leap and discover how easy it is to create engaging visual content for your brand and enhance your recruitment process just by turning text into polished videos.