August 2024

You need reliable data analytics and market research to make strategic decisions. That’s why we’re launching a new monthly series to share free resources for your strategy—sourced from our expert analysts and robust data platform Passport.  

Stay updated on market and industry trends, economic shifts and consumer behaviour with our featured insights.  

1. Retail Reinvention: A Framework for Future Growth 

Prepare for the future of retail with our report developed in partnership with the National Retail Federation (NRF). Read about the new business models, channels and shopper expectations that are disrupting industry norms. You’ll also get a framework to guide your strategic decisions. 

2. Top Trends Shaping the Beauty and Personal Care Industry in 2024 

As beauty consumers continue to redefine “value,” premiumisation and affordability will continue to be a balancing act between quality and price. Consumers are also becoming more ingredient-savvy, often willing to pay a premium for specific ingredients, rather than relying on general claims. 

3. Five Fastest-Growing Economies in 2024 

Despite global challenges, some emerging economies, particularly those from Asia Pacific, are expected to sustain solid growth rates and lead global economic expansion in 2024 and beyond.  

4. NPD Trends: Tracking the Staying Power of Innovation in Consumer Goods  

FMCG companies need to constantly think about how to launch products to stay ahead of changing consumer trends, volatile economic situations or tech advancements. This requires insight into new product development (NPD) activity. 

5. Europe: Top Consumer Trends in 2024  

What’s driving European consumer behaviour this year? There are a number of influential factors, but these two trends should be on your radar—Greenwashed Out and Recommerce 2.0. 

6. The Business of Wellness: Opportunities for Brand Growth  

Wellness is no longer a trend—it’s a lifestyle. Consumers are taking ownership of their health and looking for holistic solutions that enhance their physical, mental and emotional wellbeing. 

Survey spotlight 

Voice of the Industry: Key Consumer Insights 

Euromonitor’s Voice of the Industry Survey 2023 revealed that more than 40% of respondents (professionals) identified enhancing consumer experience, fostering consistency in brand interactions and becoming consumer-centric as pivotal commerce-specific developments. 

Worth the watch  

Customer Loyalty in the MEA Region  

Loyalty programmes are a powerful tool that can help you build strong customer relationships. 

In the dynamic Middle East and Africa (MEA) region, your brand needs to create strategic incentives and personalise rewards to match the preferences of your members. 

Watch this on-demand webinar to gain insights on the MEA landscape and how to transform your customer loyalty strategy in the region. 

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