August R&D Trends & Insights
Blue Yonder Research
The Expert R&D Insight Agency - Innovating in the Real World
Welcome to the latest edition, where we uncover how to drive impact through attribute mapping, discover how you can use Clickscape® to understand the detail of moments, and read our C4RI event summary about how to build a culture of innovation in your organisation. We're excited to be going to EuroSense 2024 in Dublin - let us know if you're going too!
Impact through attribute mapping
To be truly superior in market, we need detail. And then more detail. Here we share our latest thinking on the attribute mapping approach: what it takes to build products that can achieve superiority.
Patient symptom tracking with Clickscape®
Do we rely on imperfect consumer memories to understand the detail of moments and occasions? Learn how Clickscape® technology empowered a patient with real-time detailed symptom tracking to aid understanding of their condition.
C4RI: Innovation & elevate
Are you considering how to build the culture of innovation you need in your R&D insight team? Read the summary from our latest ‘Innovate & Elevate’ event for key tips and practical strategies from FMCG leaders.
We're really excited to be going to the upcoming EuroSense 2024 event in Dublin, find us at Stand 15! If you're going, be sure to check out our 'Agile Validation Workshop', led by our consumer testing expert, Kate Binner, Head of R&D Insight and Richard Heath, Managing Director. Join us for coffee and pastries at 07:30am on Tuesday 10th September - secure your place now via the EuroSense website.