Avoid the Startup MVP Trap

Strategies for building an effective minimum viable product

By Henry T. Kirk, Partner, Studio.init()

In discussions with founders about launching their software products, we often find a common misconception. While they aim for a minimum viable product (MVP), they're actually building a full-blown first version. Understanding this distinction is essential, as confusing the two can be a costly error for your startup.

Here are some tips based on our experience:

• Product development should be an iterative process. In our experience, you often have to pivot and refine features based on real-world feedback. Launch and iterate.
• Be nimble and responsive - even if you believe your business will hit $100M in its first year. Success will come from minimal features that deliver crisp value to your users. The key word here is 'minimum'.
• Only build the features where users will spend the majority of their time (80-90%). For instance, your app probably doesn't need in-app chat right off the start; there are plenty of other apps for that.
• Don't get caught up in aesthetics too early. You don't need a slick design - think Craigslist. So, don't invent flashy interfaces or interactions. If the app works and meets the users' needs, they won't delete it.
• Reduce friction in the user flow by removing the number of steps for a user to complete a task to the absolute minimum. Simplify, simplify, simplify.
• Don't be afraid to have manual processes in place initially. Save the automation for later when manual processes become a bottleneck (that's a good sign).
• Beware of adding growth and engagement features too early. They can mask issues in your core product. Users should want to come back to your app without any nudging. Save those features for a later growth phase.
• Don't mimic big companies. When you see new products from big companies with slick interfaces and numerous features, it can be tempting to think you need to do the same. But remember, these companies invest millions in development and can afford to. Instead, focus on your user value rather than trying to match established product features for features.
• It's not just about being scrappy - it's about being strategic with what you include in your product. Learn to say “no”, it's a good thing!

As a startup, your strength lies in agility and focus. Don't fall victim to overdeveloping your MVP.

About Studio.init()

At Studio.init(), we’re dedicated to helping early-stage startups shortcut their path to success. Our journey, highlighted by Business Insider and Wired Magazine, showcases our expertise in providing end-to-end solutions. We offer a comprehensive suite of services, including Product Development, UX Design, Engineering, Go to Market, and more. Whether you’re in need of help shaping your vision or executing your MVP, we’re equipped to support you. We specialize in guiding startups through the process of bringing innovative ideas to market efficiently and effectively. Schedule a free consultation with us to explore how we can accelerate your startup’s growth.

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