B Corp companies merge profit and purpose
To be a B Corp is to be committed to the planet and its people. Here’s how your company can be a force for good, too.
Whether you’re building software that helps other businesses do their best work or creating goods and services that improve the day-to-day lives of your customers, your company has the power to make things better for your target market.
But as more founders and companies are realizing, it doesn’t have to stop there. It’s quite possible — and good for business — to serve your customers while also positively impacting the lives of your own employees, the public at large, and future generations.
To help companies operate in a socially, economically, and environmentally responsible manner, there’s B Corp Certification. To be a B Corp is to be committed to the planet and its people. It signifies your company doesn’t solely revolve around revenue; rather, you’re merging profit and purpose.
In this article, we’re cutting to the chase so you can join B Corps’ ranks. Starting off, we’ll provide a further explanation of what B Corp means and discuss the ins and outs of the certification process. We’ll then spotlight a handful of B Corps and discuss how they’ve benefitted post-certification.
"Society’s most challenging problems cannot be solved by government and nonprofits alone."
What is a B Corp?
B Corps are purpose-driven, for-profit companies that have been verified by B Lab — the nonprofit creator of the B Corp Certification — to meet the highest of social and environmental standards.
As stated by B Lab, “Society’s most challenging problems cannot be solved by government and nonprofits alone.” That’s why, cooperatively, B Corps are using business growth to reduce inequality, quash financial hardship, and nurture a green, sustainable planet.
By making sure their company documents reflect their values and by prioritizing equitable policies that improve the lives of the many and not just the few, B Corps are redefining what it means to be a modern-day company.
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