B Corp special issue
To celebrate our recently announced B Corp status, welcome to the B Corp special issue of our Big Lowdown newsletter. We're so proud to now be a Certified B Corp, standing up to our responsibility to create an inclusive, equitable, and regenerative economic system for all people and our planet.
This month we’re talking about...
1. Together a force for good
B Corps are verified to meet high standards of social and environmental performance, transparency, and accountability. Want to find out more about what a B Corp is? Read more.
2. “Earth is now our only shareholder”
An early adopter in the B Corp movement, the billionaire founder of fashion brand Patagonia has given away his company to a charitable trust, ringfencing future profits for environmental causes. Read more.
3. Powerful stories, authentic experiences
From newly Certified B Corp, the Positive Birth Company, this video goes behind the scenes of a brand putting inclusivity and authenticity at the centre of their campaign. Watch here.
4. Joining a global community
Want to know how to go about becoming a B Corp? Our CEO has shared our journey in the hopes to inspire others to investigate this vital movement. Read more.
5. Avoiding Half Baked ideas
As purpose-driven marketing has risen to the fore, Ben & Jerry’s has often been cited as one of the brands getting this right. Read more.
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