B2B ECOMMERCE, A STRATEGIC DIRECTION FOR THE COMING YEARS
Vasileios Stergiou
Director @ Hellenic-Thai Chamber of Commerce || Marketing & Business Development Growth Consultant • Founder • Entrepreneur • Philosopher • LifeHacker • Anarchist
The majority of Chinese Coronavirus affected B2B companies have already moved from crisis response to post-recovery planning. Complete digitization, for manufacturers in all B2B industries, is at the forefront of many such plans.
IHL Group President Greg Buzek expects the current crisis to lead to increased investment into omnichannel (channel-agnostic) technologies:
“It is our view that the trends of ordering products and services online will double from their previous levels of expenses as a result of people avoiding crowds for the next 90 days”.
We can predict that the digital side of retail and B2B business will grow at a faster pace than all previous projections. Although it is a hard time for the world, it is proof that eCommerce is robust and can answer the big questions. Eventually, it is a positive thing for the long-term goals of the digital transformation of our society.
Many B2B companies believe that better eCommerce technology can help shape and improve the world of the future. Although, It’s the kind of statement that others read and think it is hyperbole or just a bold marketing claim. Alas, it’s becoming a reality.