Bad Content is Eroding Trust in the Internet
Pete Walmsley
Passionate Brand Strategist - Managing Director/Commander, Public Speaker and 'Brand Space' Podcast Producer.
Three-quarters (75%) of Americans expect digital platforms, such as Google, Facebook and Twitter, to do more to keep the internet safe and trustworthy, a new survey has revealed.
And exactly the same proportion of consumers regard the pairing of brand advertising with offensive online content as a threat to the continued integrity of the internet.
These are two of the headline findings from a survey of more than 1,200 US consumers conducted by Digital Citizens Alliance (DCA), an advocacy group that warns major digital companies that they need to collaborate to weed out "bad actors" on the internet.
Although the DCA credits companies for taking steps to deal with "fake news" and inappropriate content, it says in its Trouble in Our Digital Midst report that more needs to be done.
Read more to find out what actions consumers expect brands to take to build trust and stop the spread of fake news.
Source: Bad content is eroding trust in the internet – Digital Citizens Alliance & WARC, June 2017