Battle of the Jimmys

The late night television space on some of the major networks has had some new faces take the stage. Leading the ranks are NBC’s “The Tonight Show Starring Jimmy Fallon” and ABC’s “Jimmy Kimmel Live.” Both are avid players within the social media realm and have turned to their audience to help create show material for some of their most well-known program bits.

Jimmy Fallon’s Late Night Hashtags: Knowing that a large majority of his target audience resides on Twitter, each week Jimmy Fallon creates a recurring bit themed around a particular hashtag and then reads through a series of Tweets submitted by fans on-air. Hashtags have included subjects such as #Illegalizeit, #HalloweenFail, and #WhyDidISayThat and continue to become global trending topics within hours on Twitter. With 31.3M followers, Fallon has put contributions from fans at the core of his creative strategy and continues to display user-generated content in real-time to keep his fans entertained.

Jimmy Kimmel’s Celebrities Read Mean Tweets: With the introduction of Twitter came a two-way communication platform where celebrities and fans could connect in a more authentic way. Jimmy Kimmel struck comedy gold when he discovered the simple idea of recording celebrities reading only the terrible things people say about them on Twitter and posting it to YouTube. With over 6.7 million YouTube subscribers, Kimmel’s videos became a global viral sensation overnight, proving the success of leveraging the persuasive power of user-generated content.

3 Reasons Why Leveraging Fan Content Works:

1. Narcissistic gimmicks: Welcome to the age of digital narcissism, where Millennials are generally not interested in much outside of Facebook, Twitter, Snapchat and Instagram. Given the opportunity to submit their own content through social for the chance to make it on air offers an act that screams “look at me,” enticing them to participate.
2. Third-party endorsements: The power of networks allows the creation of one person’s content to be shared on a mass scale. When a person (i.e., celebrity) whose network consists of hundreds of thousands of people shares your content, it will hold far more weight to consumers than anything you or your organization can say about itself.
3. Simplicity: Turning to social media to gather content is a no-brainer and Wayin makes it simple. By integrating with public Twitter, Facebook, and Instagram content, we give marketers and media companies a powerful technology to find the most compelling social content and trends to build authentic content.

Cast your vote now and decide the fate of the Jimmys: http://way.in/1LaAR9J .