B.C. Lions offer football fans virtual reality experience unlike any other in sports!

Everybody knows it is vital to connect with your clients, employees and fans. That is why social media and video works. Content will always be king but how we interact with it has recently changed. 360˚ immersive experiences offer a personal and transparent method of communication. Virtual Reality is considered the last medium and its largest asset is its ability to directly connect the viewer to the storyteller. This makes it the most efficient communication tool because it eliminates translational errors that previous methods and mediums have demonstrated.

Last week the BC Lions took a giant leap forward with the announcement of their FREE BC Lions EXP app. This offers interactive team experiences that money simply cannot buy. Every sports franchise on the planet knows it is essential to incorporate their season ticket holder into the fold of the team as an added value incentive. What I mean by this is for the fan to feel like they are a part of the team. Though this is an invaluable advantage as a fan, it truly is a mutual relationship which cannot exist without one another. The BC Lions EXP app offers the ability to access the team without a media or a season ticket pass. True behind the scenes action means BC Lions fans will endure raw, dramatic and emotional moments that will decrease the divide between the fan and athlete. Resulting in a stronger relationship with the team during their ups and especially when they are down. I may be biased but I expect the fans base of the BC Lions franchise will ultimately grow because they are using this tech, resulting in an exponential increase in merchandise sales, ticket sales and additional sponsorships.

To be immersed, just download the newly launched BC Lions EXP app which is available in the iTunes and Google Play stores.

The app was created in partnership with Telus, Radical.io, Questupon and Perspective Films who is responsible for the creation of the 360˚ immersive media in the app.

The app provides options to stream or download which optimizes the experiences for speedier access or higher image playback quality and reliability. If you ever forget your VR headset don't worry you have the ability to watch without one.