Here at SRW, we not only create amazing creative content, but we also keep a close eye on what's happening all around the digital landscape. What’s been on our minds this week? The Bear season three releases tonight, Travis Kelce made a surprise appearance at a Taylor Swift show, TikTok has made quite a few headlines and Meta is doing more AI testing.
- 🐻 Yes, Chef! The highly-anticipated season three of Hulu’s hit show The Bear releases tonight, Wednesday, June 26, at 8 p.m. CT. The Emmy-award winning series, set in Chicago, will feature 10 episodes in its third season with a full return of its beloved cast (rumor has it the SRW office might be in the background of one of the episodes, but who knows for sure?)
- 🎤 Across the pond in London, Taylor Swift surprised her fans during her Eras Tour performance by bringing out her boyfriend and NFL superstar Travis Kelce. Wearing a tuxedo with a tailcoat and a top hat, Kelce joined Swift on stage for a transitional sketch leading into the song "I Can Do It With a Broken Heart." Fan videos show him carrying Swift and encouraging her to change costumes.
- 📱 TikTok filed a motion to oppose being forced into selling off its U.S. operations under the Foreign Adversary Controlled Applications Act, stating that this act imposes restrictions on TikTok specifically and is based on a speculative possibility that the app & its users’ data could be misused in the future. Meanwhile, the social media giant also launched Whee, a new image sharing app where users can share static content with close friends.
- 🎬 In other social media news, Meta is currently testing automated creative variations for Reels, where AI generates both captions and covers to create a more efficient approach to A/B testing for business accounts.
🤝 Influencer x Brand Collaborations:
- In honor of Barbie’s 65th anniversary, pickleball brand Nettie is releasing a Barbie-themed Pickleball set in collaboration with Mattel. The brand promoted the limited-edition collection launch through a nano influencer campaign, aiming to drive consumers to shop both online and in-store exclusively at Dick's Sporting Goods.
