Behavioural Science at DJS Research

💡Recognising that outside the confines of traditional market research can lie a great deal of magic waiting to be discovered, we set up our own Behavioural Science Unit, the DJS BSU, headed up by Research Director, Alex McCluckie .

Combining an understanding of our cognitive biases with the adoption of a more inquisitive mindset means we can often arrive at counterintuitive and unexpected answers to the problems plaguing the business world. Behavioural Science-inspired solutions embrace this and provide access to a much larger solution set than otherwise would ever be considered.

The BSU brings together market researchers, behavioural scientists and academics from a host of institutions as well as Sir Henry Royce Memorial Prize winning statisticians. Together, this multi-disciplinary team study the mind from multiple perspectives and interrogate your organisation’s problems through different lenses, providing fresh, integrated solutions for you to deploy.

We design and test novel ideas across a range of areas to find what works and what doesn’t. Because of our work, less people are likely to cause sewer blockages due to flushing things other than pee, poo and paper, more people with long-term health conditions are now physically active and more people are willing to go to their doctor if experiencing the warning signs of cancer – the power of behavioural science insights are as fascinating as they are humbling!

Our team is ready to help your organisation chart its way forward, so give us a call to talk about in what ways an understanding of how humans really think and behave can be harnessed to your businesses’ benefit.

Email: amccluckie@djsresearch.com