Benchmark Growth Marketing: Who We Help & How

Are We A Good Fit?

We're a marketing agency for accounting firms that want to grow.

We can't do everything for everyone. A client is a right fit, from our perspective, when we know our expertise and process can generate positive results. We help accounting firms implement marketing that works to drive revenue and grow your practice. Learn more about our ideal client here.

You Might Hire Us Because One or More of the Following is True...

• You have an accounting and/or payroll firm
• Your marketing isn't producing revenue
• You have a complex/confusing product or service
• Your market is not aware of your product/service
• Outbound sales and referrals are the only way you currently generate business
• SEO, paid search, or lead gen tactics aren't working for you
• You need a new way to create demand/leads
• You want to implement Storybrand, They Ask You Answer, or One Page Marketing Plan tactics.
• You want to build a marketing engine that continually brings in new business

We're Probably Not A Good Fit If...

• You are not in B2B professional services business.
• You are desperate for more leads, like YESTERDAY!
• SEO is the most important piece of your marketing strategy.
• You need an order-taker, not a strategist.
• We don't have the expertise you need.
• Your marketing budget is less than $60k for the year.

What We Do

Broadly, we do marketing and demand generation marketing for accounting firms. Within that, there are a lot of tactics that we use to drive leads for our clients including:

• Brand - Customer profile, positioning, messaging, visual identity
• Strategy - Offer creation, go to market, demand gen, content planning, C-suite coaching
• Copywriting - Content creation/distribution, lead nurturing
• Design - Print and digital design
• Marketing Ops - Ads management, reporting, email and social media publishing
• Video & Podcast production - Coaching, editing, and publishing
• Local SEO (but we're not a typical SEO agency).

How We're Different

Our Niche is Accounting Firms

We work primarily with small ($1m-$10m) accounting and payroll firms, but we also take on some other B2B professional service companies. Our strategies are particularly well-suited for B2B service-based companies.

We're a "Words First" Agency

A lot of design agencies push the responsibility of writing back onto you. "Just tell us what you want on the site, and we'll make it look great." The reality is, that's the hardest part. We could never replace your expertise with a copywriter, but we have a system that makes it easy for you to give the raw information that we need, and then we write the actual words for you.

We Help You Create Demand AND Capture It

A lot of marketing is really just about capturing demand that already exists. It's about getting in front of people who have the intent to buy (Google search, SEO, direct purchase advertising). But most of your market doesn't know what they don't know yet, and you need to show them that you understand the problems they face and that you have a solution that helps. This is 'creating demand.'

Our Pricing & Timelines

We are not a "budget" agency, but we have intentionally chosen to stay small, with low overhead so we can serve small and mid-market businesses at a price point that makes sense.

Phase 1: B2B Marketing Blueprint

Our preliminary 60-day strategy project, The B2B Marketing Blueprint is where we create customer personas, develop your core brand messaging, and create an actionable marketing plan. This is usually a $7500 project.

Phase 2: Marketing Foundation

A phase 2 engagement takes 4-6 months, and usually includes a website redesign, core content writing, video production, and technology setup. These can range from $5k to $50k depending on the state of your brand when we start working with you.

Phase 3: Demand Capture & Demand Gen

For demand capture, we set up and manage paid search and local SEO campaigns to capture as much of the existing demand as possible. For demand gen, we help you create weekly content creation and targeted marketing campaigns to generate new business and grow your influence with your ideal customers. Fees typically range from $2500 to $10k per month.

If you'd like to talk about how Benchmark Growth Marketing can help your firm get more calls booked through your website, schedule a call.