The Bernhart Bulletin- Q1 2024

Your Authority for Marketing Jobs

Time to call them exactly as I see them. Five things marketers need to know, right now, in 50 seconds:

Sharp Drop In Job Postings

Marketing job seekers are finding far fewer job postings on LinkedIn. Mid-to-senior level full-time marketing-related job ads have plummeted 60% from October. About two-thirds are remote/hybrid.  

Here Comes GUMI

Survey of my clients reveals a switch in focus for many in 2024. Less about belt-tightening, now about Growth, Upskilling and Marketing Innovation.

Return to Office Powergrab?

Got a  controlling boss that wants you to return to office?  You're not alone. Business Insider reports on academic research that sheds new light on RTO controversy. One study says controlling managers prefer RTO and use employees as a scapegoat for bad performance. Second study finds employees who work from home four days out of five are the most productive.

Budget Cut Regrets?

Thinking about cutting your marketing budget in 2024?  Some of my clients are realizing their mistake of reducing marketing spend in 2023 fearing a recession that never happened.  Keep your foot on the gas pedal. Otherwise, risk losing more ground to competitors who are not holding back.

Contractors gaining traction

Final tally: Calls to my office from employers seeking contract talent were up 16% in 2023 over the year before.

See you next quarter!

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Have a hiring need? Email me at jerry@bernhart.com