BEST OF SHOW!

On Saturday March 21st the American Advertising Awards, Desert ADFED was held in downtown Palm Springs. Working with the Jones Agency and our many clients throughout the desert, I am very happy to say that we brought home 16 Awards including 6 Gold Awards and Best of Electronic. But perhaps the proudest moment of the evening for me was winning the coveted "Best of Show" for "Make it Legendary" and Spa Resort Casino.

There’s an art to shooting in B&W. You can make people see the world and in this case, Advertising, differently. At Jones Agency, we conceived, produced, directed and edited this campaign (including print) in black and white. From frame one, Day 1, we agreed that we would still feel the warmth of the sun, the excitement of a casino, with a nod to the Rat Pack days but a contemporary shift. That shift effectively carried over to the musical composition, the casting, the wardrobe selection, locations, hair and makeup and on and on.

With our location monitors all set to black and white, our Cinematographer - Steven Richardson painted a tonal and textural scene that dappled in bright sunshine, glowing neon, and sparkling diamonds, reaching the heart of the campaign, and making it Legendary.

Thanks go to our clients Kathy Garrity, Martin Foster and Susan Bellamy of Agua Caliente Creative Services, our Team at Jones Agency under the direction of CEO, Kyle Radke with Print Art Direction from Ben Kandora, and our fantastic director/cinematographer. Steven Richardson and Production Manager, Desiree Windsor from P7W.

On to Regionals... and (hopefully) Nationals!