Beyond the Click, #2

Welcome to the second edition of Beyond the Click, a newsletter curated for growth marketers that covers the latest mobile and app news from M&C Saatchi Performance.

How to future-proof media measurement

Thanks to the announcement that cookie deprecation is a little delayed, advertisers have more time to prepare for future-proofing media measurement. ROAS is more important than ever, and thanks to the increasingly complex and privacy-centric marketing landscape, the precision of media measurement has never been more critical. Ensure measurement is fit for success with a free guide written by our Chief Data & Analytics Officer, Dane Buchanan. Read More Now

App Store Trends

App Store Optimization (ASO) is a strategy available to app marketers that can reap rewards and drive business growth. Often, making small, strategic tweaks can yield significant results; find out how to optimize ASO in a recent article. Read more here.

How can Creative Analytics meet KPIs?

Understanding creative analytics is vital for success, as it helps to overcome pain points such as ad fatigue, performance benchmarking, audience inattention, etc. Find out how creative analytics can help achieve campaign goals. Read more here.

In the press

• We announced a new client product launch alongside sister agencies from M&C Saatchi Group. ROLUS® is a premium sparkling hydration drink for which we will run media. Read more here
• Dane Buchanan was featured in a VentureBeat piece with AppsFlyer regarding the need for measurement consistency. Read more here 
• Dane Buchanan was also featured in a feature examining how AI is changing eCommerce. Read more here

Join us!

Open roles include:

• Global Marketing Designer (GLOBAL)
• Content Marketing Manager (GLOBAL)
• Search & Social Assistant Executive (EMEA)
• Media Executive (APAC)