Beyond the Click

Welcome to Beyond the Click, a newsletter curated for growth marketers, covering the latest mobile and app news from M&C Saatchi Performance.

Innovate & Grow

How can TikTok Smart Creative improve CPIs? In a new feature, 'How to Innovate & Grow,' our media teams explain their approach and findings from recent TikTok campaigns. Read more here

Industry News

Mobile Gaming Trends for 2024

From the importance of ratings to cross-channel user acquisition, find out what mobile game trends are predicted for 2024, according to the Business of Apps.

Read more here.

Hot off the Press

Maximizing ROI and Preventing User Churn

Predicting and preventing user churn is an effective but often overlooked strategy for growth. Find out how to grow ROI using paid media in our latest blog. Read more here.

Events

Fast approaching is #MAU or #MobileAppsUnlocked, a must-attend conference for growth and mobile marketers. We're busy planning who to meet while we're there, so if you are attending the event in Las Vegas between the 2nd and 4th of April and would like to meet the team, please contact us.

In the Press

• We announced a series of promotions in the M&C Saatchi Performance leadership team to bring further client success. Read more here.
• Read about 2024 mobile trends, including AI and VR, from Managing Partner Jon Yantz. Read more here.
• User Acquisition Roundup from Business of Apps featured Chris Khan, Head of Search & Social, and Jon Yantz discussing Apple Search Ad best practices. Read more here.

Join Us

Open roles include:

• Content Producer
• Content Strategist
• Website & SEO Manager
• Marketing & Comms Manager

For more open roles, please visit our LinkedIn jobs