Beyond the Click
Welcome to Beyond the Click, a newsletter curated for growth marketers, covering the latest mobile and app news from M&C Saatchi Performance.
Innovate & Grow
How can TikTok Smart Creative improve CPIs? In a new feature, 'How to Innovate & Grow,' our media teams explain their approach and findings from recent TikTok campaigns. Read more here
Industry News
Mobile Gaming Trends for 2024
From the importance of ratings to cross-channel user acquisition, find out what mobile game trends are predicted for 2024, according to the Business of Apps.
Hot off the Press
Maximizing ROI and Preventing User Churn
Predicting and preventing user churn is an effective but often overlooked strategy for growth. Find out how to grow ROI using paid media in our latest blog. Read more here.
Events
Fast approaching is #MAU or #MobileAppsUnlocked, a must-attend conference for growth and mobile marketers. We're busy planning who to meet while we're there, so if you are attending the event in Las Vegas between the 2nd and 4th of April and would like to meet the team, please contact us.
In the Press
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